Building quality links from reputable sources such as social media, forums, directories, blogs and online articles is at the core of any sound search engine optimization strategy.
New York, NY (PRWEB) February 22, 2013
Ajax Union, a leading local internet marketing company, is currently promoting its new Link Building for Beginners eBook. A complimentary resource, this eBook offers business owners an insight into how links can be utilized in order to improve their search engine rankings.
“In today’s competitive landscape, it’s essential for small business owners to optimize their online presence. Building quality links from reputable sources such as social media, forums, directories, blogs and online articles is at the core of any sound search engine optimization strategy. The greater the number, and the higher the quality of links pointing towards your site, the better your site will rank in major search engines. As part of our dedication to providing small businesses with sound advice on SEO strategies, we have created this eBook containing invaluable tips and tricks,” said Megan Fix, author of the link building basics eBook and Agency Manager at Ajax Union.
The eBook explains the basics behind constructing quality links, including definitions of technical terms such as ‘anchor text’, and the process of ‘crawling’. The resource is also conveniently divided into different sections addressing various platforms on which to build quality links. Chapters 2, 3, and 4, address the process of building links on blogs and forums, directories, and social media, respectively. Chapter 5, entitled “What Not to Do”, concisely compares good linking practices, rewarded by search engine crawlers, to bad linking practices, which could negatively impact a company’s rankings.
Ajax Union is an online marketing company based in Brooklyn, NY. The agency offers an array of online marketing month-to-month plans designed to boost small businesses’ presence online. The marketing firm specializes in PPC (pay-per-click) advertising, social media management, on- and off-site SEO optimization, as well as reputation management.
To find out more about Ajax Union, its online marketing services, comprehensive plans, SEO analysis tools, webinars, and other resources, find the company online at http://www.AjaxUnion.com. A full list of free, downloadable eBooks on topics as varied as PPC and Pinterest is reachable via the company’s homepage. Alternatively, speak with a customer representative by calling 1-888-660-2486. The SEO company can be found on several social media platforms including Facebook and Twitter, and also maintains a marketing blog.