Pay-Per-Click advertising is an excellent way for small businesses to reduce spending while increasing profits
(PRWEB) February 15, 2013
Local internet marketing company Ajax Union is currently promoting its latest eBook as an excellent free resource for small businesses looking to improve their Pay-Per-Click (PPC) experience. Available for download on the company’s website at http://www.AjaxUnion.com, the book covers topics like using keyword research software, creating campaigns, and ways to cut costs while maximizing conversions.
According to the search engine agency’s eBook, Pay-Per-Click advertising is an excellent way for small businesses to reduce spending while increasing profits. With PPC, costs are directly related to traffic, so businesses only pay for users who actually visit their website. In addition, PPC offers instant traffic, which means that companies can start seeing the benefits of their ad campaigns as soon as they are posted. Pay-Per-Click ads can also be targeted based on keywords, location, time of day, and a host of other specifications. This kind of local internet marketing allows companies to reduce costs by ensuring that the ads are only seen by users to whom it may be relevant.
“It’s important to ensure every PPC advertising campaign is properly optimized so that businesses are getting the most clicks for the lowest price. As part of Ajax Union’s ongoing commitment to helping small businesses learn local internet marketing, we’ve created the PPC eBook. It’s available on our website at no cost and we encourage small business owners to peruse the eBook before delving into the complex waters of PPC ads,” said Joe Apfelbaum, CEO of Ajax Union.
Ajax Union is dedicated to helping small businesses succeed and in today’s era, that often takes the form of educating them on all things related to online marketing. As part of its commitment to offering free resources for learning internet marketing, the search engine agency offers eBooks on everything from networking to Pinterest.
To view a full selection of the company’s publications or to request a copy of any of its eBooks, visit Ajax Union online. The company can also be contacted by phone at 888-907-2454 and its staff members are always available to answer any questions small business owners might have about search engine optimization, Pay-Per-Click, or the company’s local internet marketing plans. Ajax Union can also be found on Facebook and Twitter and it keeps a blog about all things related to online marketing.