An SEO audit is the perfect way to highlight any issues.
New York, NY (PRWEB) May 08, 2013
Ajax Union is helping small business owners ensure that their websites are up-to-date by explaining how to do an SEO audit. Available online at http://www.AjaxUnion.com, the search engine agency is dedicated to helping small businesses improve their online presence and offers a multitude of complimentary resources like eBooks and webinars designed to provide company owners with information about search engine optimization, pay-per-click advertising, social media, and other aspects of small business internet marketing.
“They say that recognizing a problem is the first step to fixing it and when it comes to search engine optimization, an SEO audit is the perfect way to highlight any issues. Small business owners can find the errors in a website with our simple instructions or get a headstart with a useful tool like KiwiSeo, our onsite SEO analysis tool,” said Sarah Mogin, Vice President of Ajax Union.
According to the search engine agency, the first step in an SEO audit is a basic overview of the website and where it ranks on Google, information which can be obtained by simply searching for the website and brand. The second step is checking the HTML coding for image and title tags, meta descriptions, and other factors that can affect search engine rankings. The content should also be checked to ensure there’s a significant amount of text on each page and that the content isn’t duplicated within the site, on other sites, or on a secure version of the page. A robots.txt file and a sitemap should ideally be included in the site, as both make it easier for search crawlers to index the site. For the last step, Ajax Union encourages webmasters to check the site for broken links, errors, and loading issues.
According to Ajax Union, an SEO audit is best done using a variety of tools like SEO rank software or keyword tracking tools. Copyscape is one of the most popular ways to check for duplicate content and both Firefox and Chrome offer a multitude of extensions for ensuring site accessibility. The small business internet marketing company also offers KiwiSEO, an all-in-one onsite SEO analysis tool available at no charge that reports everything from loading time to any errors found in the site.
For more information about Ajax Union or to request help with an SEO audit, visit its website at http://www.AjaxUnion.com or call 1-800-594-0444 to speak to one of the company’s experienced staff members. The company provides additional tips and tricks for small business internet marketing via its social media profiles, including its Facebook page and Twitter feed.