Bay Area Shopping Mall, Alameda South Shore Center Announces Halloween and Harvest Festival A “Spook-tacular” Success

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The Bay Area's Premiere Outdoor Mall, Alameda South Shore Center’s Halloween & Harvest Festival attracted thousands of attendees from Alameda and surrounding communities and raised nearly $1400 for the Alameda Recreation and Park Department ‘s (ARPD) teen programs.

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Halloween at Alameda South Shore Center

Together we were able to create an event that appealed to a cross-section of the community, from toddlers to teens to adults, and increased the visibility of our retail tenants, many of whom reported a growth in sales as compared to last Halloween

Held during the last two weekends of October, the festival was sponsored by leading national real estate investment and acquisition firm Jamestown, the owner of Alameda South Shore Center, in partnership with ARPD, Spirit Halloween retail store and Peter’s Kettle Corn.

“Together we were able to create an event that appealed to a cross-section of the community, from toddlers to teens to adults, and increased the visibility of our retail tenants, many of whom reported a growth in sales as compared to last Halloween,” said Michael Phillips, Managing Director for Jamestown.

Highlights of the festival included:

ARPD Teen Haunted House - A main attraction was the spine-tingling, 8th Annual Teen Haunted House, which relocated to Alameda South Shore Center this year. Decorated and staffed by local middle and high school students, the haunted house raised nearly $1,400 to support ARPD’s teen programs, with twice as many visitors coming through each evening as compared to previous years. ARPD also received discounts and donated resources from Alameda South Shore Center retailers including Spirit Halloween.

Peter’s Kettle Corn was onsite popping fresh kettle corn, also supporting ARPD. “With help from ARPD and Alameda South Shore Center, we are happy to report we raised a total of $1,350, with 50 percent of the proceeds going back to ARPD. We are already looking forward to the next opportunity to give back to our community,” said Peter’s Kettle Corn owners Peter and John Ngu.

Halloween Fashions - Spirit Halloween, which leased 12,535 square feet of space at the center through November, was another significant contributor to the festival’s success. Spirit co-sponsored the Costume Fashion Show, which featured 13 local models in the latest Halloween fashions and attracted more than 200 attendees. Make-up was provided by Alana Dill and henna tattoos by Lena Tooney. “Our partnership with Alameda South Shore Center was a success on so many levels. Most importantly, we felt part of a true community, and were so pleased to join Jamestown and other local organizations in supporting the ARPD Haunted House and its youth programs,” said Tonia Farinha, Director of Stores, West Coast, for Spirit.

Costume Contest - A total of 120 contestants competed in the Costume Contest, also co-sponsored by Spirit Halloween. Sixteen prizes and giveaways were awarded in eight categories, from toddlers to teens, couples and families. Trick-or-treat bags provided by Alameda South Shore Center were filled with Halloween candy, crayons, merchant promotions, and Spirit coloring books. China Gourmet, Great Clips, Chipotle, Pearl’s Deluxe Burgers, Bladium Sports & Fitness, European Wax Center, Dress Barn, See’s Candy, Fruits & Chocolate, Bon Voyage and Panera Breads donated contest prizes.

Pumpkin Patches - One hundred and twenty-five third graders from Alameda’s Washington, Franklin, Bay Farm, and Paden elementary schools participated in the Decorate South Shore Center Pumpkin Patch program. The carved and decorated pumpkins were featured in window displays and around Center Court Stage. Beverly’s, Office Max and Trader Joes sponsored discounted arts & crafts supplies.

Merchant participants in the Halloween & Harvest Festival included Chipotle, Fruits & Chocolate, Panera Breads, Bon Voyage, See’s Candy, Great Clips, China Gourmet, Beverly’s, PetCo, OfficeMax, European Wax Center, and Dressbarn. Other vendors included Bladium Sports & Fitness Club, Mr. Shap’s Balloon Artist, the Little Psychic Shop, Party Hoops and Abbey Party Rentals, among others.

Jamestown
Founded in 1983 with headquarters in Atlanta, Ga. and Cologne, Germany and offices in New York City, San Francisco, Ca. and Washington, D.C., Jamestown is a leader in acquisitions and value added management. Over 28 years, Jamestown has generated approximately $8 billion in strategic investments. The company is focused across the risk spectrum with core, core-plus and opportunistic funds in two primary markets: 24-hour cities and Sunbelt territories with strong demographic growth. For more information, visit http://www.jamestownproperties.com.

Alameda South Shore Center
Alameda South Shore Center is an established, 594,000-square-foot open-air outdoor mall located in the Bay Area community of Alameda, Calif. The only major shopping mall on the 23-square-mile island, the recently renovated property is home to a variety of national retail stores and restaurants, including Kohl’s, Safeway, Trader Joe’s, TJ Maxx, Starbucks, Ross, Old Navy, Petco, Payless Shoe Source, Bed Bath & Beyond, Sushi House, Applebee’s, Lens Crafters and The Children’s Place. The center has maintained its prominence as a thriving retail destination for more than 50 years. For more information, visit http://www.alamedasouthshorecenter.com.

Alameda
The City of Alameda is located on a 23-square-mile island adjacent to Oakland in the San Francisco Bay Area. The community, home to the 270-acre Harbor Bay Business Park, Alameda College, 205-acre mixed use development Marina Village, is linked to nearby Oakland via three bridges and a tunnel system, and is served by bus and ferry lines for public transportation. Famous for its tree-lined streets and Victorian homes, Alameda was named one of the “100 Best Communities for Young People” by America’s Promise Alliance in 2010. For more information on Alameda, visit http://www.cityofalamedaca.gov.

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Marsha Harrison
Alameda Towne Centre
(510) 250-3667
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