Coast2Coast Rx Card saves Alameda County residents more than $1 million on prescription costs in 2011

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Discount card generates revenue for county health programs while improving access to health services

Coast2Coast Rx Card

In these economic times many people are struggling to make ends meet — the Alameda County Coast2Coast Rx discount card gives residents an option to save on the cost of prescription drugs. - County Supervisor Scott Haggerty

Coast2Coast Rx today announced that residents of Alameda County saved more than $1.1 million on the cost of prescriptions and healthcare services in 2011 by using the Coast2Coast Rx card. In December 2011 alone, residents saved more than $100,000 off the regular price of their prescription medications.

The county-approved prescription drug discount card gives residents access to the free, comprehensive program for savings on thousands of prescriptions and additional health services. With discounts of up to 75% on thousands of brand name and generic drugs, Alameda consumers have saved more than $2.5 million since the program’s inception in September 2009. With no cost or restrictions on age, health status or income, and with no paperwork to process, everyone is immediately eligible to use the plan, which is particularly useful to those without insurance and seniors.

“I’m extremely pleased with the success of the Coast2Coast discount Rx card program,” said Alameda County Supervisor Scott Haggerty. “In these economic times many people are struggling to make ends meet — the Alameda County Coast2Coast Rx discount card gives residents an option to save on the cost of prescription drugs.”

Setting this free program apart from the rest is the revenue generated for the county — for each prescription filled using the card Coast2Coast Rx provides $1.25 to Alameda for health programs — making the card a simple and effective way for residents to give back to their community. Alameda County has set a strong example of how the Coast2Coast Rx card’s royalty program can be put back to use in the county — in 2011, the revenue generated by the card royalties funded the Healthy Living Festival at the Oakland Zoo. Targeted to the senior population throughout the County, the festival included free health screenings and the opportunity to get information on financial planning, food aid and even legal assistance.

In an effort to provide savings to as many consumers as possible, Coast2Coast Rx is working with public departments and local nonprofit agencies to increase awareness of the program; and encourages organizations and agencies providing social services to distribute the card to their constituents as a money-saving resource.

“Our goal is to let all area consumers know about Coast2Coast Rx card and its long-term benefits to Alameda County residents,” said Chief Marketing Officer Marty Dettelbach of Financial Marketing Concepts, Inc., the company that provides the discount prescription card. “There is tremendous potential for generating revenue for Alameda’s health programs like the Healthy Living Festival, furthering our goal of improving health outcomes and providing savings to households.”

For immediate savings on prescription costs, Alameda County residents can download and print their free card at

About Coast2Coast Rx Card
The mission of the Coast2Coast Rx Card is to provide a universe of prescription savings options while improving health outcomes. The Coast2Coast Rx Card has provided millions of dollars in savings on prescription drugs for its program members. A product of Financial Marketing Concepts, Inc., a Florida corporation (“FMC”), that is a leader in the supplemental benefits field, the Coast2Coast Rx Card was developed as a result of the belief that the cost of products and services has risen so drastically that a need has arisen among many families to supplement these costs with benefit programs and prescription cards. For more information please visit


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Stephanie Kellems
Alarus Agency
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