Beer: A Global Outlook
San Jose, CA (PRWEB) February 10, 2012
Follow us on LinkedIn – Beer continues to be the most favored alcoholic beverage in the world. The incredible popularity of the drink can be put into perspective by the fact that beer is often consumed at a variety of occasions. The drink over the years has emerged into a social lubricant with consumption being the highest in bars, clubs and homes. The availability of a mind boggling range of novel flavors has additionally spurred the popularity of this alcoholic drink. The growing trend of consuming beer as a meal accompaniment is also driving up the frequency of consumption of the drink. A relatively low alcohol beverage, beer is emerging into a key beneficiary of the shifting consumer preferences for safer alcohol varieties. With alcohol content of less than 5.0%, beer is widely consumed as refreshment and for mild relaxation.
The 2007-2009 economic recession derailed growth in the global beer industry. Developed regions of North America and Europe particularly recording declines in consumption and production. High unemployment among key beer drinking consumer clusters was the primary reason attributed to the decline in the developed world. Beer consumption in developed markets was additionally fraught with challenges, such as, demographic changes and shifts in consumer buying patterns among others. The market, nevertheless staged a recovery in the years 2010 & 2011, in sync with improvements in economic conditions. Post recession, the major factors driving growth in beer consumption include changing consumer preferences to relatively healthier alcoholic beverages with low alcohol content, the growing need among consumers to socialize without increasing alcohol consumption as well as the rising young female population who are increasingly taking to beer.
Low per capita consumption and pent-up demand in emerging markets will drive sales and growth. Driven against the wall by shrinking opportunities in the developed markets, companies will continue expanding their base into developing markets. The ensuing increase in cross-border activity and cross-cultural exchange will continue changing consumer tastes that will favor development of new product flavors. Many beer makers are now focusing on women by developing a range of beer types with innovative sweet flavors. The pursuit to attract female customers by beer makers is leading to the introduction of novel beers such as milk beer, fruit-infused beer and flower beer. The market is expected to grow for specialty and artisan/craft beer as consumers focus on trying out new and different flavors.
The research report titled “Beer: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends and demand drivers, in addition to providing statistical insights. Regional markets briefly abstracted and covered include United States, Canada, France, Germany, Italy, UK, Spain, Russia, Australia, New Zealand, China, India, Japan, South Korea, Vietnam, Brazil and Peru. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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