(PRWEB UK) 30 October 2013
The Alexir Partnership presented themselves as 'The Innovation Centre' on their stand B9 at this October's Packaging Innovations Show at the Business Design Centre in Islington, London. Alexir are well-known in the packaging industry for being first-to-market with carton board packaging in market sectors dominated by other packaging materials. It was this reputation for innovation that focused the sales and marketing strategy and contributed to a heavy footfall throughout the two-day show.
Packaging Innovations London is now in its fourth successful year. The event provides vital inspiration and ideas for packaging professionals, as well as information about the latest trends and advances in the market. Having always advocated the show as an excellent opportunity to arrange meetings with potential clients, the sales team at Alexir are now busy following up the leads. It is always important to Alexir to build relationships with clients and the face-to-face contact at the event gave them the perfect opportunity to arrange meetings with clients, some of whom had traveled specifically to meet up with the team.
Before the show the sales team at Alexir identified some key clients with whom they wished to do business and targeted them in a promotional mailout. This promotional pack was a huge success, both on and off the stand and now forms part of a giveaway competition on Alexir's Facebook page.
Also the launch of Cartocan® on the stand caused quite a stir with many visitors wanting to see and feel the actual product. Cartocan® is the first and only cylindrical packaging format made from carton board to be filled aseptically with liquid and have a shelf life of up to 12 months unchilled. It is an exciting new development in the drinks industry and provides a means for brands to be an environmentally-friendly alternative for premium products. In addition to Cartocan®, the Alexir Partnership displayed other examples of their extensive manufacturing capabilities. The Alexir Partnership is the only company in the UK that can offer a complete ‘design to delivery’ service in the packaging industry. The four arms of the business encompass brand design, packaging production, out-sourcing and co-manufacturing, ensuring its unique position in the manufacturing industry in the UK.
With so much excitement generated before the show across different platforms it is no wonder that the stand was buzzing with visitors over the two days. Marc Benoit, Portfolio Sales Manager at Easy Fairs commented, "Just a quick email to say that we thought your booth was a real stand out at the show, and really created an impact on the floor (as we saw from all the visitors on your stand)."
About the Alexir Partnership
With proven reliability, excellent quality and innovative packaging solutions, the Alexir Partnership is the only UK owned company that offers a complete design to delivery service.
For more information on The Alexir Partnership please visit http://www.alexir.co.uk , email sales(at)alexir(dot)co.uk or call Claire Summersby on 01732 866681.