Online Costume Retailer Leverages Social Communities through Facebook Integration

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AllFancyDress.com, one of the UK’s leading suppliers of fancy dress costumes has just launched a new Facebook integration tool on its website, allowing customers to access their account through the website / log-in using their Facebook account details and for the company to gain extensive exposure through social media.

All Fancy Dress

There are more than 500 million active users on Facebook, and 50% of these users log into their Facebook account in any given day

Websites likes Facebook have become the driving force behind the new wave in communication and lifestyle. Digital businesses such as AllFancyDress.com can reap the benefits of the Facebook platform with its volumes of user-generated content whilst also providing their customers with an improved service using this channel for one-to-one communication.

There are more than 500 million active users on Facebook, and 50% of these users log into their Facebook account in any given day, opening businesses up to huge potential online footfall of new customers. With their Facebook account details fresh in their mind every day, AllFancyDress.com wants to offer customers the chance to login into the AllFancyDress.com account using their Facebook details.

Crafted Media, a digital agency specialising in social media marketing encouraged the costumier to take the first step into being a socially friendly company, extending their services to customers through different media. Crafted Media’s development team produced a new system that provides advantages for the company and improved user experience for its customers. The advantages that have been generated through this new implementation to the website include:

For all AllFancyDress.com customers

  •     Have information about their order posted on their Wall as well as well as being emailed information to their email account.
  •     For existing AllFancyDress.com customers their Facebook details and AllFancyDress.com account details will automatically merge and for returning customers, they will automatically be logged into their account.

For AllFancyDress.com

  •     Every user has on average 130 friends, so when a user purchases a costume from AllFancyDress.com this will be posted automatically on their wall, improving their exposure.
  •     21.3m people in the UK shop online, spending an average of £661 each and with this extended exposure AllFancyDress.com is planning to expand their influence on the online shopping market.

Commercial Director of Crafted Media, Brad Warwick commented, “Crafted Media have been working with AllFancyDress.com for over 5 years and together we have consistently strived for innovation online. This latest release of their website includes functionality which demonstrates our commitment to making the most of new opportunities. With Halloween costumes already becoming popular, this new functionality is perfectly timed”

Early analysis shows that the Facebook integration has already driven significant traffic and, crucially, demonstrable revenue. Social media integration is a new and exciting step towards a customer-centric future for AllFancyDress.com as user experience remains at the forefront of its business.

Crafted Media encouraged the costumier to take the first step into being a socially friendly company, extending their services to customers through different media.

AllFancyDress.com is the UK’s leading discount costume retailer, supplying a wide spectrum of fancy dress costumes that are of the highest quality and at the best price. AllFancyDress have become one of the top fancy dress costume providers in the market. http://www.allfancydress.com

Crafted Media is an Ipswich-based independent creative digital agency. They specialise in delivering maximum performance in the creative process, and are involved in a wide range of related disciplines including ecommerce, brand development, print design, pay per click campaigns and search optimisation. They can be found at http://www.craftedmedia.com.

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