Allocadia expands global presence with CRM Technologies partnership

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UK-based marketing operations leader to offer Allocadia to their global customers.

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The partnership with CRM Technologies is a natural fit for Allocadia. Our cloud software is used by organisations as they transform how they plan marketing investments and align to achieve strategic objectives.

Allocadia Software, the leader in marketing budgeting software, is continuing to expand its presence in the global market with a new partnership with leading sales and marketing operations company CRM Technologies. Based in the United Kingdom, CRM Technologies is an agency that helps global clients manage their sales and marketing operations and technology efforts. In this new partnership, CRM Technologies will offer Allocadia’s enterprise marketing software to clients as part of their complete marketing operations offering.

“The partnership with CRM Technologies is a natural fit for Allocadia,” says Richard Sharp, COO of Allocadia. “Our cloud software is used by organisations as they transform how they plan marketing investments and align to achieve strategic objectives.”

“Allocadia is the leading MRM budgeting solution for enterprise in terms of adoption and ease of use,” says Andrew Freeman, CEO of CRM Technologies. “We are excited to help CMOs and marketing teams at our clients adopt this solution and drive marketing accountability across their business.”

On November 5-6, 2013, CRM Technologies and Allocadia will be sponsoring and attending SiriusDecisions Summit Europe as part of their vendor showcase. Summit Europe is an invitation only conference for sales and marketing leaders to meet with SiriusDecisions analysts and select vendors to learn more about how sales and marketing intersect.

About CRM Technologies
CRM Technologies is a leading specialist sales and marketing operations agency. Established in 1999, CRM Technologies has developed particular expertise in market-leading marketing automation tools and marketing resource management, complemented by technical expertise in CRM platforms such as Oracle and Salesforce. CRM Technologies works with blue-chip clients such as McAfee Inc, Schroders and F5 Networks across the technology, publishing, financial and healthcare sectors to deliver data-driven, marketing automation and CRM integration services with exceptional results. For more information visit marketingoperations.crmtechnologies.com or follow @crmtechnologies

About Allocadia Software
Allocadia is cloud software for Marketing Operations that helps marketing teams manage their marketing investment planning, budgeting and marketing ROI. Enterprises see immediate financial benefits by re-allocating marketing budgets to the highest-performing campaigns. Customers include F5 Networks, Juniper Networks, Stepstone and Trimble. For more information, visit http://www.allocadia.com or follow @allocadia.

Media Contacts:

Allocadia
Megan Verchere
email: megan(dot)verchere(at)allocadia(dot)com
phone: +1 604-761-3946

CRM Technologies
Mexia Communications
email: chris(at)mexiacommunications(dot)com
phone: +44 (0) 845-305-8118

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