Allocadia Announces Return on Marketing Investment Solution available in Marketo LaunchPoint Ecosystem

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Allocadia’s Enterprise-class Planning and Budgeting Solution Now Part of the Most Complete Ecosystem for Marketers

Allocadia Marketing Budgeting Software
It is critically important to track the costs and productivity of our marketing programs

Allocadia Software, the leader in marketing ROI and budgeting software, and Marketo, the leading provider of cloud-based marketing software, announced today that Marketo customers now have access to a solution that helps marketers improve their Return on Marketing Investment across all marketing programs.

Marketo customers can now track global marketing investments and plans in Allocadia, connect to marketing results from any source – including demand generation campaigns executed using Marketo – and view closed-loop, return-on-investment dashboards.

“We selected Allocadia and Marketo to meet our budgeting and marketing automation needs, as it is critically important to track the costs and productivity of our marketing programs,” said Kristen Petersen, Director of Marketing Operations at F5 Networks. “We appreciate being able to leverage these solutions in the cloud to meet the operational needs of our fast-paced business.”

“Marketing is being transformed by the ability to measure the revenue performance of campaigns using Marketo,” said Robin Bordoli, VP, Partner Ecosystems at Marketo. “Allocadia is a valuable addition to our LaunchPoint ecosystem because they bring the same discipline to the process of budgeting and marketing ROI measurement across all marketing channels.”

Marketo, the fastest-growing marketing software company in America, recently announced LaunchPoint, going live with 65 of the industry’s most innovative, best-of-breed marketing solutions, including Allocadia. The Marketo LaunchPoint ecosystem makes Allocadia available to a rapidly growing audience of over 2000 Marketo customers.

“Like Marketo, Allocadia has built a reputation for superior ease-of-use and fast time-to-value, making our solutions a natural fit,” said Kristine Steuart, CEO and co-founder of Allocadia. “We are delighted to join the LaunchPoint ecosystem, making it easier for Marketo customers to select the solution revolutionizing a traditional pillar of Marketing Resource Management.”

About Allocadia Software

Allocadia provides a software-as-a-service solution to help marketing professionals manage marketing investments and gain insight into marketing ROI. Enterprises in B2B software, ecommerce, and consumer packaged goods industries see immediate financial benefits by re-allocating marketing budgets and focusing on revenue-generating marketing programs. For more information, visit

About Marketo: Marketing Software – Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo, the Marketo logo and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

Media Contact:

Richard Sharp
email: richard(dot)sharp(at)allocadia(dot)com
phone: 604 639 5736 ext. 111

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