Front-Line Promotions Celebrates NBA All-Star Weekend with A-List Celebrity- Hosted Parties and Red Carpet Events

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The celebrity lineup includes many of today’s major entertainers and athletes

Do you ever wish you could “party like a rock star”? Well, stop wishing because Front-Line Promotions and Kheep Entertainment can make your dream come true. The two titans in the entertainment/promotions industry are launching “We Are All-Star Weekend”--the hottest celebrity-, entertainer-, and athlete-hosted events during the NBA All-Star Weekend, February 24-26, 2012.

Confirmed celebrity hosts and hostesses for these parties include Dwayne Wade, Dwight Howard, Drake, Lil Wayne, Mary J. Blige, Chris Brown, Amber Rose, and Rick Ross, just to name a few. More than 50,000 party goers, ages 21-45, are anticipated to take part in We Are All-Star Weekend events, which are guaranteed to provide partiers with a “magical” experience.

Front-Line Promotions has the experience, expertise and capability to manage up to five venues nightly starting on Thursday, February 23 and culminating on Sunday, February 26.Their celebrity guest hosts will make sure these parties stay rocking.

A portion of the proceeds from We Are All-Star Weekend events will benefit the United Negro College Fund (UNCF).

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For more information on event line up, tickets, and venue locations visit

About Front –Line Promotions
Front-Line Promotions and Marketing Inc., is a full service entertainment company specializing in the design, planning, coordination and execution of a variety of special events. We are constantly dedicating ourselves to bringing you, our client, the best entertainment, by creating a unique atmosphere, and groundbreaking grassroots promotions. Front-Line Promotions currently hosts events in a number of locations and settings, in Florida and throughout the United States.
Since 1996 we have built our reputation as a forerunner in the promotions and marketing arena by conceptualizing and producing innovative events that cater to the urban demographic as well as a celebrity niche.

Our past event partners include House of Blues-Orlando, Magic Johnson, Dwight Howard, Hard Rock Live, Florida A&M University, Remy Martin, Tom Joyner, The Kenard Lang Foundation, Tracy McGrady, and The Florida Classic Football Experience, P. Diddy, Nikki Minaj, Kobe Bryant, Floyd Mayweather jr., Michael Basden, Cedric the Entertainer, Doug E Fresh, Kevin Hart, and the list goes on. With continued growth, we will also continue to raise the bar in entertainment and continually exceed our client’s expectations.

For more information about Front-Line Promotions please go to

For more information and media credential requests contact:
Caitlin Bird                                                                                                                                                                            
PR & Marketing Consultant                                                                                            
The Genesis Group                                                                                
Phone: 407-951-1761

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Caitlin Bird
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