San Francisco, CA (PRWEB) September 27, 2012
Alphabird today announced that its new Corporate Development department will be headed by Todd Mackay. Mackay, a fifteen year veteran helping growth companies achieve success, will be charged with accelerating Alphabird’s strategy into new markets, emerging technologies and vertically integrated products.
During his career, Mackay has helped numerous businesses achieve their potential through disciplined acquisitions, strategic investments and joint ventures. Mackay spent more than a decade with E*TRADE Financial as an executive officer executing more than 30 transactions valued at over $2.5 billion. In addition to serving on several boards of both private and public companies, Mackay has vast global expertise having invested and managed businesses throughout Europe and Asia.
“I am extremely pleased to be associated with one of the fastest growing companies in advertising and technology,” said Mackay. “Opportunities to work and be associated with such a world-class organization are rare. I’m fortunate and excited to incorporate my skills and expertise within Alphabird’s business model.”
“We are delighted to have talent of Todd Mackay’s caliber heading up our corporate development initiatives,” said CEO Chase Norlin. “As we continue to strategically expand our offerings and add depth to our expanding team, his extensive relationships and industry knowledge will greatly enhance our growth as the foremost audience development company.”
As a senior M&A executive, Mackay has worked on announced transactions worth nearly $2.5 billion. At E*Trade, he generated $660 million in proceeds by effectively managing the successful divestitures of the organization’s Canadian and Indian operations. He was elected by the Board of Directors in 2005 to receive the Chief Executive Officer's Award, granted to the employee with the greatest contribution towards the company's success.
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. With offices in San Francisco, Los Angeles and New York, Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.
The Alphabird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. in 1994 for $462 million.