AlphaZeta Interactive Hires Fashion and Brand Strategy Maven Erin Creaney to Support Integrated Digital Offering

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As part of a growth strategy, Chicago-based interactive agency AlphaZeta Interactive, brings some fashionable talent on board. New hire, Erin Creaney brings a wide breath of experience to the table including eCommerce strategy, social media and brand integration. Previous to joining the AlphaZeta team, Creaney spent four years as President and Founder of Studio-808.com – a locally focused eCommerce hub for emerging Chicago fashion brands.

"AlphaZeta has always
been on my radar. I’ve looked to AlphaZeta for insight over the years and I’m more than thrilled to bring my experience to the table” says Creaney

As part of a growth strategy, Chicago-based interactive agency AlphaZeta Interactive, brings some fashionable talent on board. New hire, Erin Creaney brings a wide breath of experience to the table including eCommerce strategy, social media and brand integration. Previous to joining the AlphaZeta team, Creaney spent four years as President and Founder of Studio-808.com – a locally focused eCommerce hub for emerging Chicago fashion brands.

Through total media integration and leveraging the network and affiliates of local designer brands, Studio-808 became a destination for shoppers and information seekers globally who wanted to know more about Chicago’s emerging fashion scene. Successful strategy - through social media channels such as Facebook and Twitter - partnered with strong eCommerce platforms and event branding kept Creaney at the forefront of the industry – with results that actually delivered.

Creaney, a MBA who started her career in marketing at T. Rowe Price has worked with brands such as Smartwater, Colonial Candle, Pampered Chef and The Art Institute. Erin has also syndicated content to the SunTimes, Chicago Tribune and Lucky Magazine.

When asked – Why AlphaZeta? Creaney says, “AlphaZeta brings a lot to the table for a client – superb technical know-how, efficient execution and client service that supersedes it’s competitors. With clients such as Motorola, Aon, Gold Coast Tickets and countless industry awards, AlphaZeta has always been on my radar. I’ve looked to AlphaZeta for insight over the years and I’m more than thrilled to bring my experience to the table.”

“We recognize the need to support our digital presence with fully integrated media and brand offering. We continue to evolve our capabilities to bring the best thinking and execution to our clients – Hiring Erin gives us access to her breadth of experience and that brings us that much closer to our goal.”
– Michael Davies, CEO AlphaZeta

About AlphaZeta Interactive:
AlphaZeta is an award-winning interactive agency and digital consulting firm. We match digital know-how with marketing savvy to bridge the worlds of brand and business.

We live by results, leading clients from Aon to Motorola in the evolution from transactional to transformational relationships.

Leveraging ideas into actionable experiences — for commerce AND conversation. Beyond professional. Beyond personal. Human.

For more information about AlphaZeta visit http://www.alphazeta.com
Twitter @azInteractive

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