It is a bold and simple visual representation of our vision to leave no stone unturned in our quest to create a world without ALS.
Calabasas Hills, Calif. (Vocus) March 29, 2007
The ALS Association has unveiled a dynamic new logo and theme line that underscore its leadership, vision and commitment in the fight against Lou Gehrig's Disease to introduce a new public awareness campaign for 2007.
The new logo and theme line - "Fighting Lou Gehrig's Disease - and the introduction of new vision, mission and values statements marks the first time that The Association has rebranded its identity since its founding in 1985.
"Our new logo is far more than a fresh image," said Gary A. Leo, president and CEO of The Association. "It is a bold and simple visual representation of our vision to leave no stone unturned in our quest to create a world without ALS."
The logo, developed in partnership with Minneapolis-based advertising agency Campbell Mithun, exemplifies the excellent, personalized care The Association offers to those touched by ALS and the work that is being done in research, advocacy and at all levels throughout every corner of The Association.
The Association's heartfelt pledge to fight on every front to improve life with ALS is represented by a hand touching a vibrant red-lettered "A" that sits atop the new theme line in black letters.
The Association's new branding is further displayed in its new mission statement: "To lead the fight to cure and treat ALS through global cutting-edge research, and to empower people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support."
A new vision statement articulates the far-reaching goal that The Association holds: "In the quest to create a world without ALS, our vision is to care for and support all people living with Lou Gehrig's Disease as we leave no stone unturned in our relentless search for a cure."
"A new logo, vision and mission are exciting, but actions speak louder than words and images. Our organization delivers on its promises and always will," Leo said.
The Association also is rolling out new graphic identities for each of its special programs, including the national signature fundraising event, the Walk to D'Feet ALS®, TREAT ALS (Translational Research Advancing Therapy for ALS), an extensive drug discovery and clinical trials initiative, and international research.
The ALS Association is the only not-for-profit voluntary health organization dedicated solely to the fight against ALS. For more information, call Gary Wosk at (818) 587-2241 or visit http://www.alsa.org.
The ALS Association
27001 Agoura Road, Suite 150
Calabasas Hills, CA 91301-5104
(818) 880-9007 FAX (818) 880-9006
The ALS Association
Gary Wosk, Media Relations
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