Altair Identifies the 8 States of Big Data

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Altair Customer Intelligence provides a proven process to transform data into information that makes decisions easier for business leaders.

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Many of our customers come to us not knowing how the state of their data plays a role in the value of their marketing,” says Troy Blackman, VP Sales and Marketing. “We use this proven process to give them insight they've yet to see within their own data.

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The Big Data phenomenon has been sweeping the business world as of late. However, many businesses are still confused as to what it means. According to a recent survey by Oracle, “93% of executives believe their organization is losing revenue – on average, 14% annually – as a result of not being able to fully leverage the information they collect.”

As a thought leader in data management, Altair Customer Intelligence has developed a process to unlock the value of company data. Through an 8-state process, Altair has defined steps to turn raw, unusable data into valuable information that can be used for making critical decisions.

The 8-state process provides a clear description of how we classify the data, the value it brings to your organization and what steps are taken to maximize the power of your data. Below are the 8 stages the data moves through during the process:

  •     Raw
  •     Cleansed
  •     Consolidated
  •     Matched
  •     Summarized
  •     Distributed
  •     Analyzed
  •     Predictive

Clear procedures and outcomes are provided at each stage to illustrate the steps taken in creating the rich, meaningful data you need to make informed decisions.

If you’d like a detailed copy of this process, contact sales(at)altairci(dot)com and request the 8-States of Data.

Altair Customer Intelligence
Headquartered in Franklin, Tennessee, Altair Customer Intelligence is an industry leader specializing in data management, analytics and reporting to allow businesses to make informed decisions faster and with greater insight. Our unique data compilation process, cutting-edge reporting solutions and strong analytical aptitude provides business leaders the tools they need to make their companies more profitable. For more than 10 years, Fortune 1000 companies have partnered with Altair to maximize their performance.

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Katie Tolen
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