Corporations should not underestimate the importance of having a proactive crisis mitigation plan that leverages social media sites...
El Paso, TX (PRWEB) April 15, 2011
Altep, Inc., a national provider of e-discovery and litigation support services, today announced that Trevor Morgan will speak at the International Association of Defense Counsel’s Corporate Counsel College. The event will take place on April 14th and 15th, at the Sofitel Hotel in Chicago, Illinois.
Morgan will speak on a panel that will address crisis management and related public relations and social media issues. “Participating in the IADC offers an excellent opportunity to explore and discuss the issues and trends that are affecting litigation and e-discovery in corporate environments,” he remarked. “Corporations should not underestimate the importance of having a proactive crisis mitigation plan that leverages social media sites to distribute a positive message during times of negative attention. The panel will discuss critical elements of such a plan, including the corporate communications policy, establishing a corporate presence on social networking sites, and developing an effective, fact-based response to crises.”
Importantly, Trevor has also written a focus paper on the topic, entitled “Social Networking and Crisis Management:
How to Cope with Information Gone Wild.” The article is available on Altep’s website, at http://www.altep.com/articles-and-case-studies.
With more than fifteen years’ experience in senior level customer-facing technical positions, Trevor Morgan has worked in search and advanced analytics technologies for both government and enterprise clients. He has managed search-powered implementations in many governmental facilities, and has diverse experience in selling and deploying network security and VoIP technologies. Currently, he serves as the Manager of Product Strategies at Altep.