It's a challenging time for marketers, who have to anticipate and evolve their marketing strategies to reflect growing consumer demand for more personalized communication
Chicago, IL (Vocus) November 9, 2010
Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced they have entered into a new, multi-year partnership with Experian Marketing Services, a leading provider of data, analytics and marketing technologies that help organizations better target and engage their customers. The agreement solidifies Experian’s commitment to database marketing and analytics, and aligns with the goals of both companies to provide a highly innovative solution that integrates data from multiple channels into a centralized database. It will enable marketers to better predict and understand consumer behaviors, purchase drivers and channel preferences.
“It’s a challenging time for marketers, who have to anticipate and evolve their marketing strategies to reflect growing consumer demand for more personalized communication,” said Jeff Lundal, senior vice president, general manager of Data Management Services for Experian Marketing Services. “Today’s consumers have many choices for transactions and engagement, so the smarter you can become about your customers, the more effective you can be as a multi-channel marketer. The need to have a holistic view of customers has never been greater.”
Alterian’s innovative and customer-centric product suite, combined with Experian’s extensive capabilities, marks the introduction of a new chapter in leveraging digital as well as traditional data for one-to-one marketing. The rich heritage of both companies’ products provides organizations with the ability to combine online and offline data, applying sophisticated analytics more commonly associated with traditional channels to the full cross channel view. Experian’s Hitwise feeds will also allow companies to integrate search, and online consumer and competitor intelligence, together with social media data from Alterian’s social media monitoring product, SM2.
The power and strength of the new offering will allow clients to achieve more effective channel attribution, optimization and overall ROI.
“Our partnership with Experian addresses the need for a truly smart database that’s representative of today’s consumer who has multi-channel preferences,” said Michael Fisher, Alterian senior vice president of sales and marketing, the Americas. “For the first time, customer data across all channels is brought together with comprehensive analytics and monitoring wrapped around it. We are equipping marketers with holistic yet actionable data that enables them to drive more effective integrated campaigns.”
Major companies, including Christian Book Distributors, Birmingham Midshires (part of Lloyds Bank Group), Homebase and Systemax are currently leveraging this combined solution to meet their analytics needs by applying segmented results for a better understanding of their customers.
“The capabilities of Alterian and Experian complement one another very well,” said David Eldridge, CEO of Alterian. “This sophisticated platform demonstrates the fundamental shift in the marketplace to a comprehensive, yet centralized way to manage customer interactions across channels. Our goal is to provide marketers with a means to holistically understand and engage with consumers, in a way that was not possible before.”
Experian will also build solutions based on Alterian’s new Engagement Management tools, which will launch in the United States on November 18. The launch, which is the result of several years of significant investment by Alterian, represents a fundamental shift in the ability of marketing tools to support marketers as they respond to today’s consumer. They deliver against the requirements of a broad community of business users, put individual level analytics at the heart of all communications, and deliver real time interactive as well as outbound communications across multiple channels.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
Alterian (LSE: ALN) enables organizations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.
Alterian technology is utilized either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit http://www.alterian.com or the Alterian blog at http://www.engagingtimes.com.