Alterian and Willow Marketing Partner to Introduce Next Level of Measured Marketing

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Alterian SM2 puts Willow Marketing at the forefront of holistic business-to-business marketing by enhancing its social media monitoring capabilities.

We are very impressed with Alterian SM2 and look forward to being the first to offer it in the Indianapolis market

Alterian (LSE: ALN), the leader in customer engagement technology and solutions, today announced a partnership with Indianapolis-based integrated marketing communications consultancy, Willow Marketing. The partnership, which is the first of its kind in the Indianapolis market, enables Willow Marketing to offer Alterian SM2 to its clients. As a best-in-class social media monitoring tool, SM2 provides a means for brands to comprehensively collect and analyze conversations happening around their customers, brands, products and competitors.

Willow Marketing, which develops and executes multi-channel marketing strategies, will give clients the option to integrate SM2 analysis into their existing or new campaigns to better observe social media outlets for industry conversations, as well as engage directly with consumers for a more personalized brand experience. Additionally, Alterian SM2 allows Willow Marketing to benchmark, monitor and evaluate its clients’ social media engagement strategies to provide measurement of ROI.

“We are very impressed with Alterian SM2 and look forward to being the first to offer it in the Indianapolis market,” said Brad Gillum, President and CEO of Willow Marketing. “SM2 is a perfect fit with our integrated approach to social media. Not only is it another tool to help our clients better understand and communicate with their target audiences, but it also helps us utilize findings to measure the success of our marketing efforts.”

The breadth of social media information can now be better leveraged by Willow Marketing clients to develop more effective social media-centric marketing strategies and engagement activities for clients. Together with Alterian, Willow Marketing will provide its clients with in-depth social media engagement strategies that fit into an overarching business-to-business marketing plan, giving them the capabilities to specifically measure volume of conversations, audience reach and influence, as well as consumer sentiment.

“Willow Marketing has the appropriate following and client interest to effectively integrate SM2 into their offered solutions,” said Michael Fisher, SVP, Sales and Marketing, the Americas, Alterian. “By working with Alterian, Willow Marketing positions themselves as a go-to firm for social media solutions, producing useful social media monitoring results that give clients actionable insights to execute more effective, integrated campaigns.”

About Willow Marketing
Willow Marketing is an integrated marketing communications consultancy founded in 1992 as a results-driven alternative in the market. Willow’s client base is extremely diverse, however, their extensive experience is focused on three markets including; Healthcare with clients that include FWRadiology, Hall Render and Indiana Healthcare Association; Family-owned and Privately-held businesses with clients that include Rivar’s Show Choir Apparel, Aero Industries and Squealer’s Barbeque; Associations and Member-based organizations with client’s that include Phi Kappa Psi Foundation, Tau Kappa Epsilon Educational Foundation, Tri Delta Women’s Fraternity and National Association of Conservation Districts. Their services include strategic consulting, research, branding, graphic design, web development, social media and video production. For more information about Willow Marketing visit or From the Roots at

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Customer Engagement Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Alterian Content Manager solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Customer Engagement Platform, or Alterian’s Partner Network, visit or the Alterian blog at


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Jackie Lampugnano
Walker Sands Communications
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