SecondMarket Launches Alchemy Magazine

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Leading marketplace publishes new global publication for the next generation of alternative investments

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As a global leader in alternatives investing, we wanted to create the global publication for alternatives investing. Alchemy is the vehicle through which we can provide our growing community with distinctive investment intelligence not available elsewhere.

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SecondMarket, the leading marketplace for alternative investments, announced today that it has launched Alchemy, a new publication devoted to investing in traditional and esoteric alternative assets. Alchemy incorporates the expertise of thought leaders in the market to analyze, feature and discuss the next generation of alternative investments. Alchemy aims to become a valuable resource for the alternatives community by bringing readers unique information and viewpoints from the industry’s most knowledgeable experts. The inaugural issue features conversations with Nouriel Roubini, Randall Kroszner and Karen Finerman.

“Alchemy is a natural outgrowth of SecondMarket, which has emerged as a trusted marketplace and leading information provider in the world of alternative assets,” said SecondMarket Founder and CEO Barry Silbert. “As a global leader in alternatives investing, we wanted to create the global publication for alternatives investing. Alchemy is the vehicle through which we can provide our growing community with distinctive investment intelligence not available elsewhere.”

To ensure the editorial integrity of Alchemy, SecondMarket has assembled an independent group of journalists and industry professionals. The editorial staff will work separately from the SecondMarket team to ensure that readers have unfiltered access to data, features and analyses.

“Alchemy aims to bring investors information and viewpoints from the industry’s most knowledgeable experts,” said Alchemy Managing Editor Leila Zogby. “As investors reassess and reallocate their portfolios post-financial crisis, alternative investments are finding new and enthusiastic fans.”

The inaugural issue looks at a variety of alternative asset classes including agricultural property, aircraft funds and rare gems. The issue also examines broad economic trends affecting alternative investments. The online version of Alchemy is available on the magazine’s website, alchemy.secondmarket.com.

About Alchemy Magazine
Alchemy is a global publication covering the next generation of alternative investments. Alchemy analyzes, features and discusses the universe of alternative investing, and brings readers the expertise of thought leaders who follow these investments. Alchemy focuses on objective, expert information that alternative investment professionals and investors can use to make informed decisions.

To view an online version of Alchemy’s inaugural issue, please click here.

About SecondMarket
SecondMarket is the leading marketplace for alternative investments. It has become the online destination for accessing market data, building your investor network and transacting in assets such as private company stock, structured products, public equity and bankruptcy claims. SecondMarket centralizes and simplifies secondary market activity by connecting buyers and sellers, and providing world-class market and operations expertise. SecondMarket has over 50,000 participants including global financial institutions, regional and community banks, hedge funds, private equity firms, mutual funds, corporations and other institutional and accredited investors. SecondMarket’s shareholders include FirstMark Capital, New Enterprise Associates (NEA), SVB Financial Group (Nasdaq: SIVB), the Li Ka-Shing Foundation and Dunearn, a subsidiary of (Singapore) Temasek Holdings. SecondMarket is a registered broker-dealer (Member FINRA, MSRB and SIPC). The company was selected as a 2011 Technology Pioneer by the World Economic Forum in Davos, Switzerland. For further information, please visit SecondMarket.com.

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Mark Murphy
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