You're probably not the only one selling a certain product or service
Atlanta, Georgia (PRWEB) March 4, 2008 -
Alternative Growth Streams, Inc (AGS) exciting new marketing concept empowers practitioners to build stronger practices by easily adding more patients/clients and increasing revenues. AGS provides an online marketing presence built exclusively for the alternative healthcare professional, offering education and tools for incorporating marketing into the practitioners' business growth model.
Providing top quality health care is only one of a successful alternative health professional's mandates. Today's practitioners must also be savvy businesspeople. AGS gives the alternative provider the tools they need to succeed. Comprised of some of the nation's top marketing talent, AGS enables practitioners to deliver a clear message, adding value to patient/client care - avoiding dual fears that have kept them marketing shy for so long - affordability and time needed to execute the plan.
According to Randi Drinkwater, twenty-five year marketing veteran and CEO of Alternative Growth Streams, "With nearly 80 Million Baby boomers, accounting for half of all US families, spending almost $30 billion on alternative therapies - practitioners can't afford to be driven by fear."
Drinkwater continued, "Without appropriate education - consumers will either continue to accept conventional medicine as the only option for their health related needs or go with the limited information that family and friends can offer. Worse yet, they'll be forced to take the first name that pops out at them from the phone book. "
Now, with AGS, practitioners have everything they need to educate consumers, showing how natural therapies are effective, adding value for boomers as they create an optimal life plan.
Because of the innovative marketing correspondence AGS creates, practitioners can easily educate consumers about holistic therapies, thereby providing the right type of information to make them want to try it. Typically AGS practitioner clients reside within a 25 mile radius of the consumer they market to - so creating a relationship with the practitioner is an easy next step for the consumer.
By making traditional communications tools accessible directly from the web for practitioner use, AGS unique marketing approach is designed to ensure that all the information that a baby boomer needs is brought right to their doorstep.
For example, AGS website tips deliver the optimal website in keeping a visitor's attention:
- Establish a Niche - These days, website addresses are as common as phone numbers. "You're probably not the only one selling a certain product or service," Drinkwater said. "You're competing with tens, hundreds maybe even thousands of others. Differentiate yourself from the pack by establishing an angle through your site. What do you do better than all the others selling the same thing? How is your service superior?" Use a Web site to sell but don't overdo it. Intermix the selling points with interesting case studies showcasing specific strengths.
AGS designed direct mail gets superior response because it's done with these basics in mind:
- List: The more targeted the list of prospects, the better. Remember that free does not necessarily mean good. With 60% of any campaigns' success riding on the list, this is not the place to cut corners or expenses.
- Offer: What the alternative practitioners "offer" to the prospect list better be something consumers cannot get anywhere else... a free consultation from you can only be from you. It doesn't get any more exclusive than that!
- Creative: Practitioners must present their offer to the list strategically, so that all of the emotional hot buttons are triggered. The creative is simply the vehicle for getting the right message to the right people.
For additional information on the AGS membership website for alternative health practitioners, contact Randi Drinkwater or visit http://www.easygettingmorepatients.com.
About Alternative Growth Streams, Inc.
Alternative Growth Streams, Inc., founded by Randi Drinkwater - a seasoned marketing expert with over 25 years in the industry - provides alternative health practitioners an online marketing solution built exclusively for them. The AGS marketing-membership website empowers practitioners - regardless of specific discipline - to: increase their public image; educate potential clients on the healing services that they offer; and help existing clients to understand the many "other" services that their practice offers. AGS Marketing Tools provide: a variety of marketing messages. Alternative practitioner can pick and choose from; professionally-designed marketing tools such as ads, direct mail campaigns, and websites with built-in flexibility to customize as they choose. Case studies and customer testimonials bring 3rd-party credibility to the services offered.
Randi Drinkwater, CEO
Alternative Growth Streams, Inc.
404-348-0273 ext. 702