St. Louis, MO (PRWEB) October 26, 2012
After an aggressive nationwide expansion, Alterra Pest Control set a National record with 53,000 new customers in a single summer—astonishing growth never before seen in the pest control industry. As the result of a radically warm winter, cities across the nation saw unwanted pests surfacing much earlier and in increased numbers. Paying close attention to the warming trend, Alterra wanted to be ready for the possible growth opportunity.
Earlier this year the company underwent a radical nationwide expansion opening 13 new markets. St. Louis was just one of them. This summer, St. Louis did indeed experience elevated bug populations, which included above average numbers of spiders and silverfish. The St. Louis area contributed approximately 3,800 new customers to Alterra’s record-breaking summer growth.
Alterra Pest Control’s forethought proved to be invaluable in their growth-goal, which had originally been to increase new customer accounts by 50,000. This summer’s total beat that original estimate as Alterra continues to grow in 2012. Being in the right place at the right time was important, but Alterra was also prepared with a strong business plan that included enhanced training and education of both the operational and sales side of the company.
“This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service.” –Vess Pearson, President
As exciting as the summer growth has been, Alterra remains committed to their CEO’s definition of growth: better, not just bigger.
“Alterra’s goal for 2012 was to build a better company, not just a bigger one,” says CEO, David Royce, about growth. “Alterra’s family environment and core values help to strengthen our team’s willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summer’s Alterra service team and the many long hard hours put in to make this extraordinary achievement possible. In any business, you have to get the right people onboard to ensure long-term success.”
Alterra Pest Control is a progressive company that considers both its clients and the environment while providing extermination services. They strive to improve their clients’ lives with every Alterra interaction and provide the best pest control solutions in an environmentally responsible manner. With their values and goals firmly in place, this company will maintain a powerful presence in the pest control industry. To learn more about Alterra’s core values, go to Alterra’s website at http://www.alterrapest.com/about_us.
Alterra provides residential and commercial pest control services to over 400 cities nationwide (in 13 major markets). Alterra is accredited with the Better Business Bureau (BBB), and specializes in environmentally responsible pest control solutions. Alterra is also a proud partner of the United Nation’s Foundation “Nothing But Nets” which helps stop the spread of Malaria transmitted by mosquito bites. Alterra dedicates a portion of company profits annually to “Nothing But Nets” providing insecticide-treated bed nets to help save the lives of millions in underdeveloped countries.