Altium Seeks to Accelerate Activity in European Automotive Sector

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Altium Europe announces Business Development Manager for Automotive

Michael Schua, Business Development Manager Automotive. Altium Europe GmbH

Nobody works alone in the automotive world; everything is connected into a mesh of collaboration and shared development

Altium has announced a new key role within its EMEA team to accelerate its activity in the European automotive sector. Michael Schua has been appointed Business Development Manager Automotive.

Mr Schua joined Altium in July 2007 as Corporate Account Manager Central Europe to develop Altium’s business in large automotive and industrial business segments. He is an EDA veteran with over 25 years of experience in various international sales and sales management positions in different electronic and embedded design companies. He has a degree in electrical engineering from Munich University of Applied Sciences.

Mr Schua and his team offer tailored help and expertise to the players in the European automotive market. Altium has invested in this dedicated automotive sales team to serve as a competence center in all automotive related sales and support matters.

Traditionally, the TASKING embedded tools from Altium play a very important role in the automotive ecosystem. They are heavily used in the different levels of the supply chain, starting within the OEMs and spreading into the wide market of automotive suppliers. The support needs of this business are growing as a result of the ever wider spreading usage of Altium Designer and there is a distinct need to combine and bundle expertise in both areas.

“Nobody works alone in the automotive world; everything is connected into a mesh of collaboration and shared development,” comments Michael Schua. “Altium’s unified hardware and embedded software design solutions make designing connected, intelligent, embedded devices in this environment much easier. The entire design team works on the same design files from their respective perspectives, which does away with complex design tools, making the whole design process so much easier to manage.”

Information on Altium Designer or TASKING is on Altium’s web site. More detailed information on Altium Designer is at the Altium Wiki.

Alan Smith
Altium Limited
+61 2 8622 8109

Gabriele Amelunxen
+49 8106 247 233

Monika Cunnington
PRismaPR (UK)
+44-1462 640 779

About Altium
Altium Limited (ASX:ALU) creates electronics design software based on the belief that anyone who wants to create electronic products that make a difference should be able to do so. Altium’s unified electronics design environment links all aspects of electronics product design in a single application that is priced to be as affordable as possible. This helps electronics designers break down barriers to innovation, harness the latest devices and technologies, manage their projects across broad design ‘ecosystems’, and create connected, intelligent designs.

Founded in 1985, Altium has headquarters in Sydney, and operates worldwide. For more information, visit

Altium, Altium Designer and LiveDesign, and their respective logos, are trademarks or registered trademarks of Altium Limited, or its subsidiaries. All other registered or unregistered trademarks mentioned in this release are the property of their respective owners, and no trademark rights to the same are claimed.


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Monika Cunnington
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