PR expert Brian Dobson said BP is making one public relations misstep after another, beginning with its being too slow to share facts when the oil spill began, noting that trying to limit information during a crisis compounds the damage
New York (Vocus) June 11, 2010
In an RT TV interview on The Alyona Show “PR expert Brian Dobson said BP is making one public relations misstep after another, beginning with its being too slow to share facts when the oil spill began, noting that trying to limit information during a crisis compounds the damage,” announced Dobson Communications, a public relations firm experienced in brand building and crisis PR.
On The Alyona Show, hosted by Alyona Minkovski, a program of RT TV, which broadcasts in English 24 hours each day in more than 100 countries on five continents, Dobson said, "If a company is hesitant to be open during crisis, it compounds the damage."
“The impact on America is so significant that BP has also made a major public relations mistake hurting its image by not opening its wallet and making money available sooner and more fully to help correct the damage its oil spill caused to the ecology and economy,” said Dobson of DobsonPR.com.
Asked to discuss controversial comments by BP's chief executive officer, Dobson said, “Safeguarding a company image is an important part of a CEO's job and during crisis that ability is tested. When a CEO makes comments that are inappropriate, such as BP's Tony Hayward did in calling the oil spill being tiny relative to the ocean, or noting he wants his life back while 11 people who lost there lives, it is likely reflective of a corporate culture at BP and of its Board of Directors.”
The Alyona Show report about BP's image problems, including Alyona Minkovski's interview with Dobson, is online at http://tinyurl.com/3533ylw.
“In effective Crisis PR implementation, a CEO should communicate promptly, calmly and confidently to demonstrate effective leadership in a dynamic situation. The Crisis-Arc™ in a major development is predicable, as crisis leads to additional crisis, from increased public concern, intensified regulatory oversight and Congressional hearings to loss of market share and declining stock price.”
Dobson said, “BP's image can recover over time but there may likely be significant changes. BP is financially strong and can rebuild its image if it responds to public concerns and acts responsibly to fix the damage caused by its massive oil spill. Companies with great brand names can see reputations shatter if a crisis is mishandled.”
Dobson is a public relations executive experienced in brand building and crisis PR for regional, national and global companies and brands in several sectors, from vitamins and food and beverages to toys, licensing to high tech. Before forming Dobson Communications, Dobson headed PR and was on the crisis committee of a Fortune 50 global company, then called American Brands. He began his career as a news reporter for Dow Jones and Reuters, entering PR at the New York Stock Exchange during a time of crisis. His company is online at http://www.DobsonPR.com.
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