Award Winning and Esteemed Designers Create Unique Jewelry for the Launch of

Share Article

Entrepreneur Alexa Ronngren launches, an online jewelry boutique with a curated collection of one of a kind and limited edition designer jewelry.

Unique Designer Jewelry from

After decades of mass production, people crave original, authentic design. And it especially feels good when something as personal as jewelry is unique and creative.

An avid traveler and entrepreneur, Alexa Ronngren always thought that one day her two passions would intersect. So when her sister introduced her to award winning jewelry designer, Isabel Alcon in Madrid, the wheels started turning. Ronngren saw an opportunity, "Isabel creates some of the boldest, most amazing jewelry I have ever seen. But marketing was not her strength." With a background in entrepreneurship and marketing, Ronngren knew that she could use her skills to help people like Isabel reach new markets. Today, the site Amatyzt is officially opening to the public with exclusive unique jewelry.

The site features one of a kind and limited edition pieces not available for sale on any other American website. According to Ronngren, “After decades of mass production, people crave original, authentic design. And it especially feels good when something as personal as jewelry is unique and creative.” Amatyzt’s award winning and acclaimed designers include Patrick Jerer, Mikky Eger, Atelier Orafo, Maria Moreno and several more. Each one has been carefully selected for the quality and originality of their designs.

The site concept has been very popular with jewelry designers. Alexa Ronngren explains, “As the fourth generation in our family in the gem business, my sister knows many extraordinary designers. We barely tapped our network of contacts, but once the word got out, we have received nearly 100 requests from designers wanting to join!” There are several notable designers scheduled to get on the site between now and November, including Isabel Alcon.

All pieces are shipped directly from the designer’s studios. Free shipping is available based on order size. Orders of $200 or more ship free in the US. Overs of $1,000 or more ship free worldwide. The website has a live chat feature for customers who need immediate help. All major credit cards, PayPal, Google Checkout, & Amazon Payments are accepted. Amatyzt also offers a 30-day money back guarantee.

For those interested in the business side of, Ronngren has begun documenting the site’s development on the Aldeia Global Marketing blog. She believes that sharing her experience will help other entrepreneurs who might be going through the same process. In the Launching an eCommerce Site series, Ronngren will be covering all the steps from concept formation through setting up the business, all the way to the launch of Authenticity and transparency are company values at Amatyzt. Business reporters and bloggers are welcome to contact Ronngren for interviews on the business and marketing side of the company.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alexa Ronngren
Email >

Tara Watkins
Follow us on
Visit website