Ameda Purely Yours Ultra Breast Pumps Gives Voice to Moms Everywhere Who Have or Are Breastfeeding Through Sweepstakes, “I Breastfeed Because...”

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Share Your Reasons Why You Breastfeed For a Chance to Win Great Prizes and Trigger a Charity Donation.

Ameda, a proven leader in breast pump innovation and a trusted brand of moms and hospitals for over 65 years brings Purely Yours Ultra™ breast pumps to Babies R Us just in time World Breastfeeding Week!

Whatever your reasons for breastfeeding, these sentiments are purely yours! Beginning August 1, 2010, visit http://www.ibreastfeedbecause.ameda.com to share your reasons for breastfeeding and enter the Ameda “I Breastfeed Because” Sweepstakes. Every video, comment or tweet shared (certain limitations apply), will trigger a charitable donation by Ameda—up to a maximum total charitable donation in connection with the Sweepstakes of $10,000. Plus, you’ll be entered to win the grand prize of a $2,500 nursery makeover or one of the 25 secondary prizes of $50 American Express gift cards. The Sweepstakes concludes on September 15, 2010, although Ameda will continue to welcome your comments, tweets and video uploads after that date.*

The Ameda Purely Yours Ultra breast pump offers Mom purity, comfort and ease of use. It is also the only breast pump to incorporate a proven Airlock Protection™ barrier designed to help protect breast milk from bacteria, mold and viruses while pumping.

All products are available on BabiesRUs.com and at Babies “R” Us retail locations. The pump retails for $299.99 and accessories range from $6.99-$29.99.

About Ameda
Ameda has been the first name in breast pumps for over 65 years. First developed by Swedish inventor and civil engineer Einar Egnell to mimic a baby's natural nursing rhythm and intensity, Ameda used this innovative technology to create a breast pump that was simple, comfortable, and efficient. Today, Ameda breast pumps continue to utilize Einar Egnell's breakthrough technology—along with advanced features that today’s mothers expect. Ameda was acquired by the Evenflo Company, Inc., in 2008. Evenflo, headquartered in Miamisburg, Ohio, was founded in 1920 and is a top supplier of infant and juvenile products to key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, and K-Mart.

For more information on Ameda, visit http://www.justformom.ameda.com
Follow us on Twitter: http://www.twitter.com/MyAmeda
Like us on Facebook: http://www.facebook.com/My-Ameda
Watch us on YouTube: http://www.youtube.com/MyAmeda
*Official Terms and Conditions are located at http://www.ibreastfeedbecause.ameda.com/terms

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Maria Rinklin
Ameda
212-481-7000
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