Increasing Revenues and Cost Cutting Strategies Are Benefits of Attending America Outdoors' Marketing and Management Conference

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The most compelling line up of seminars for the adventure travel industry in 20 years is planned for the America Outdoors Marketing and Management Conference in Knoxville, Tennessee, December 3 - 5, 2008.

This event will benefit anyone providing outdoor recreation services or providing tours to public

The most compelling line up of seminars for the adventure travel industry in 20 years is planned for the America Outdoors Marketing and Management Conference in Knoxville, Tennessee, December 3 - 5, 2008. Over 600 outdoor recreation and adventure travel professionals and their suppliers are expected to attend the event. James Gilmore, the world renowned author and marketing expert is designing special programs for the conference. As co-author of ''The Experience Economy: Work Is Theatre & Every Business a Stage,'' James H. Gilmore wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. Other programs focus on employee recruitment, motivation and performance management, risk management and internet marketing strategies.

"This event will benefit anyone providing outdoor recreation services or providing tours to public," said David Brown, Executive Director, of America Outdoors, an association of outfitters, outdoor educators, and adventure travel tour operators. "A Best Practices in Lodging Management will appeal to those offering lodging and cabin rentals along with their other services."

One conference regular noted the value to his business. Ted Bilton, owner of Wild Water Adventures in Canada said, "I had the opportunity to hear James Gilmore speak a couple of years ago. It profoundly changed the way that I view my company's recreation experience. His workshops enabled us to steadily grow our business since then…I won't miss a word that he has to say at Confluence. Great job in getting such a renowned speaker who is very relevant to our industry."

Sponsors include LaSalle Merchant Services, the Schneider Group, and Morrison Printing with additional support provided by Adventures in Travel Expo.

A tradeshow featuring the latest equipment, software, and services for outfitters and adventure resorts is also scheduled to run concurrently with the conference. Conference registration is $335 for members and $445 for non members with some additional charges for optional programs, such as an all day telephone reservations sales seminar and a computer lab. The event is being held at the Knoxville Convention Center, one of the top 30 convention centers in the nation.

For more information go to http://www.americaoutdoors.org/confluence.htm or call David Brown, America Outdoors at 800-524-4814.

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David Brown


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