Wedding Guru Showers Brides with Low Prices during Recession

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Weddings are expensive, and the country is in the midst of an economy where every penny counts. One of the biggest names in the wedding industry is reaching out to give brides on a budget their dream wedding.

They deserve the wedding of a lifetime. If I can help give them that, whether it's with the perfect favor or wedding accessories that fit in tight budgets, I've had success

President of American Bridal, Shirley Tan, is displaying compassion for brides during hard economic times by lowering prices on bridesmaid tote bags and a host of wedding favors, accessories, apparel, stationary, and gifts. This special clearance sale is scheduled to run through February 16, 2009, and aims to assist brides in finding important wedding necessities without blowing the budget.
People all over the country are losing their jobs, and frigid temperatures and the subsequent heating bills are threatening savings accounts. With a lack of disposable income in most households, wedding budgets have tightened considerably.

According to recent reports, brides have been thrifty with wedding plans. Many brides have resorted to holding ceremonies on Fridays and Sundays instead of the premium Saturday afternoon. Some brides also choose to drive a personal car instead of renting a limo, and use candles as centerpieces instead of floral arrangements.

"These women have been dreaming of this moment for as long as they can remember," says Shirley Tan. "They deserve the wedding of a lifetime. If I can help give them that, whether it's with the perfect favor or wedding accessories that fit in tight budgets, I've had success," says Tan.

The American Bridal Clearance Sale drops prices by fifty percent on wedding basics including jewelry and apparel, favors, stationary, and gifts for the wedding party.

The sale's most popular items are the tote bags. Forums on sites like The Knot have been buzzing about this deal, which charges only five dollars per bag. Personalized monogramming is available for a nominal fee.

"These are the gifts you're giving your guests and your wedding attendants," says Morgan Hart, freelance wedding planner. "These people are the loved ones who have showered you with presents and your best friends who have put up with you during the planning process for the past year. They deserve a small token of recognition, and with the prices offered during this sale my girls don't have to choose between bouquets and those small, but very important, tokens," says Hart.

Tan has recently released advice on keeping wedding costs down without cutting necessities. Her advice can be found on various wedding sites and blogs.

Totes are $5.00 and the sale runs through February 16, 2009. The Clearance Sale will continue while supplies last. For additional information regarding American Bridal, the Clearance Sale, or Shirley Tan, visit

About American Bridal:
Founded by Shirley Tan in 1987, American Bridal has built a reputation as a leader in the wedding industry. Known for her unique and elegant wedding favors, Shirley Tan has been featured in In Style Magazine, on, and on the popular television show, Designing Spaces. Shirley is considered a guru of wedding advice and will be releasing a compilation of her tips in The Bridal Handbook, to be released February 2009.


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