The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation
Redding, CT (PRWEB) September 10, 2009
On Thursday, October 1, Eastern Daylight Time, marketers and advertisers have a unique opportunity to learn more about The American Attribution Index (AAI), the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Search Marketing Now will host a webcast "The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation" at 1 PM EDT on October 1.
This webcast is free; registration and more information are available at Search Marketing Now.
Recently announced by ClearSaleing, Inc., leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, the AAI will ultimately help advertisers to improve the effectiveness of their media mix allocation.
There are three versions of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.
Using the AAI, advertisers will be able to discover the relative importance of online media sources in influencing purchase decisions and to benchmark against competitors using the vertical attribution indices. The AAI can also be customized, enabling an individual company to improve the allocation of its online advertising investments.
The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.
Following the main webcast presentation, attendees will have the chance to participate in a live question and answer session about the AAI.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
# # #