Creative Asylum Introduces Interactive Facebook Page and Connections Application for Paramount Vantage's Acclaimed Documentary "American Teen"

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Critics and Sundance attendees have been raving about the summer's most anticipated documentary, American Teen, which is set to hit theaters nationwide on July 25. Movie enthusiasts who can't wait for the big release can find out which character they most resemble through the Connections application on Facebook developed by Creative Asylum. In addition, a VIP trip to Lollapalooza is being given away to Facebook members who become fans on the movie's Facebook page.

a modern day 'Breakfast Club' that will make you stand up and cheer.

American Teen, the Sundance sensation and the summer's most anticipated film, is set to hit theaters nationwide on July 25. But movie enthusiasts can enjoy American Teen before its release at the American Teen interactive Facebook page.

The jock. The geek. The princess. The rebel. The heart-throb. All are stigmas that follow teenagers throughout high school. That was certainly true at Warsaw Community High School in Warsaw, Indiana, the setting of American Teen, a documentary E! Online's Ben Lyons called "a modern day 'Breakfast Club' that will make you stand up and cheer."

Excited fans can get a special look into the documentary and the characters at The page features trailers, top 10 lists, inside looks into each character, and music from the soon-to-be popular soundtrack. In addition, each of the five characters have Facebook pages where movie-goers can become fans of theirs.

Nearly 2,000 fans have already signed up to be a fan on Facebook with American Teen, and each one of them will have a chance to win a VIP trip to Lollapalooza*.

An exciting feature with growing popularity offered on the Facebook page is the American Teen Connections Application where interested parties can finds out which character they most closely resemble. The connections application shatters the stigma of only having one label in high-school by giving each user a breakdown across all of the five labels worn by the movie's main characters. The user's results are then compiled to show their connections to friends, characters from the movie, and thousands of others in the Connections universe.

"The storyline of American Teen is composed of the interactions between the main characters and their friends - an ideal opportunity to develop a unique, online marketing platform centered within social networks. Creative Asylum is constantly pushing the envelope to develop creative marketing solutions for our clients that leverage world-class creativity and technology, and the AMERICAN TEEN 'Connections' application is a good example of that." - Danny Johnson, Managing Partner - Creative Asylum

*No purchase necessary. See official rules for details.

About American Teen
American Teen is the touching and hilarious Sundance hit produced by Paramount Vantage that follows the lives of five teenagers - the jock, the princess, the heart-throb, the rebel and the geek - in one small town of Indiana through their senior year of high school.

Filming daily for 10 months, filmmaker Nanette Burstein ('On the Ropes', 'The Kid Stays in the Picture') developed a deep understanding of her subjects. The result is a film that goes beyond the enduring stereotypes of high school to render complex young people trying to find their way into adulthood.

With extraordinary intimacy and a great deal of humor, American Teen captures the pressures of growing up - pressures that comes from one's peers, one's parents and, not least, oneself.

For more information or to view the trailer visit

About Creative Asylum
Creative Asylum is an integrated marketing agency that delivers world-class, creative solutions to clients across a wide variety of media platforms (interactive, editorial, print and guerilla). Their clients include Paramount, Warner Brothers, Disney, and 20th Century Fox amongst others. For more information, visit

About Paramount Vantage
Paramount Vantage is the specialty film division of Paramount Pictures. It was honored with 19 Academy Award nominations last year, headlined by critically acclaimed hits 'No Country for Old Men' and 'There Will Be Blood.'


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Alexander Chyu
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