It validates our strategy of (i) creating a rich, useful, local community space that grows organically virtually every week without SEM and (ii) building a diverse locally-focused revenue base through third party sales efforts. And it affirms to the industry that hyper-local can be profitable.
Fairfield, CT (PRWEB) February 3, 2010
AmericanTowns.com, where residents of every town in America can find and share rich local information about their communities, today announced that its national network of hyper-local content had achieved new milestones.
- AmericanTowns.com traffic has continued to double every 6 months, reaching over 3 million unique visitors in January. (Source: Google Analytics; excludes partner sites with our content.)
Ranked in the top 700 US websites by Quantcast, AmericanTowns.com has the highest daily traffic of any network of hyper-local community websites.
- Revenues again grew even faster than traffic growth in the quarter, dominated by local advertisers seeking local customers, at over 75% of advertising revenues.
- The Company is now profitable, including all costs of its 15,000 community sites, content distribution to partner sites, and all corporate overhead.
AmericanTowns.com now includes thousands of locally-relevant blogs and receives over 60,000 announcements and event postings directly from community leaders to the site each month. Each day AmericanTowns.com features over 100,000 news stories and over 500,000 locally-related tweets.
“With revenue rising even more rapidly than traffic, and expenses stable, achieving profitability in December was a milestone for us” explained AmericanTowns Chairman and co-founder, Theodore Buerger. “It validates our strategy of (i) creating a rich, useful, local community space that grows organically virtually every week without SEM and (ii) building a diverse locally-focused revenue base through third party sales efforts. And it affirms to the industry that hyper-local can be profitable.”
“Our broad growth in traffic has made us increasingly attractive as a way to reach local communities, whether for a community leader or for a national partner with worthwhile local offerings for our users,” added Edward Panian, AmericanTowns’ Co-President, Technology. “And profitability gives us latitude to develop more free services for local groups and to expand reach in social media.”
The new traffic, revenue and profitability metrics follow AmericanTowns’ launch of its enhanced community platform along with a series of new features, including expansion of its popular community events calendar, Town Twitter, photo gallery features, revamped organization listings and free local blogging tools. It also is expanding content in its Guides area, where local residents can find local resources and services, from the latest homes for sale to school delays and closings and this weekend’s Farmers Market.
AmericanTowns is the country’s leading Local Platform; with more unique visitors than any other network of community websites and national scale; it collects and organizes community information for local residents and empowers them to “find and share the best local information” for their town. For every town in America, AmericanTowns has created a “community publishing toolkit” that now features the nation's most extensive online resource for community events, community groups, local news/blogs/tweets, local photos/videos, local services and special tools for organizations. Over 80% of homepage content is authored by local sources, with 25% of that content submitted by users directly to AmericanTowns. Dedicated to connecting citizens, community organizations and locally-focused businesses, AmericanTowns has featured millions of community events in its popular Community Calendar, and offers powerful tools to help more than 150,000 listed community organizations interact more effectively with local citizens. AmericanTowns.com is headquartered in Fairfield, Connecticut. Visit http://www.AmericanTowns.com .
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