AmericanTowns Reports Tripling of Revenues in 2010, as Traffic and CPM’s Continue to Surge

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Efficiencies of National Network of 15,000 Local Websites Spur Re-investment in Business

AmericanTowns.com, the hyper local platform where residents of every town in America can find and share rich local information about their communities, today announced that 2010 set new records for traffic, revenue and profitability:

Average monthly visits grew 80% year-over-year, entirely from organic growth, and increased in every state in the country.

  • AmericanTowns reaches 4 million unique monthly visitors (Google Analytics)
  • AmericanTowns is ranked in the top 750 US websites by Quantcast.

Audited revenues for 2010 were more than three times 2009 levels, as the Company continued to demonstrate the strength of its model of affordable, highly-targeted advertising for locally-focused advertisers.

  • Revenue per 1000 page views (RPM) grew during the year from $12 to $20 RPM.
  • Operating expenses increased only 40% year-over-year, due to the efficiency of the company’s “Local Platform” and its national scale.

Having achieved profitability at the end of 2009, cash flow from operations grew dramatically in 2010, with net operating income exceeding 30% of net revenues in the last 6 months of 2010, even after substantial reinvestment in the business.

“Results in 2010 demonstrated that a broad audience seeks our locally relevant content, that advertisers value this audience and that our ‘Local Platform’ scales profitably and with great efficiency,” explained AmericanTowns Chairman and co-founder, Theodore Buerger. “Our goal is to strategically build on this unique community-based digital platform and brand to serve new audiences."

Engagement with users also increased in 2010. In Q2, AmericanTowns announced its partnership with the Meals on Wheels Association of America (MOWAA), which has stated that “AmericanTowns is our second largest source of web traffic, second only to Google for referral visits.” Pre-curated content sources expanded to over 200,000 original sources, and 50,000 authorized local contributors. Resulting content includes the country’s richest community calendar, with 2.5 million community events per year, over 400,000 items received directly from community sources each month, and millions of locally relevant tweets. Volunteer opportunities, seasonal things to do, local movie times, real estate, restaurants, school closings and farmers markets are also popular content areas.

Content, revenue, or distribution partners wishing to work with AmericanTowns should contact Janice Gallick (jgallick(at)americanTowns(dot)com). Community leaders, bloggers, and publishers should contact Jim Maglione (jim(at)americanTowns(dot)com).

About AmericanTowns
AmericanTowns.com is a network of hyper local websites serving 15,000 towns and cities with continuously updated events, news/blogs/tweets, photos/videos, local resources and business services. This highly relevant community information is collected, curated and organized from over 200,000 original sources on-and off-line, including 50,000 authorized local contributors. Further connecting each community, local organizations use the site’s unique scheduling and communication tools to share events and notices, to reach over 4 million individuals per month through http://www.AmericanTowns.com, its mobile presence and social networks. AmericanTowns.com L.L.C. is headquartered in Fairfield, Connecticut.

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Ellen Morgenstern
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