Dubai’s New Bloomingdales Speaks the Amerlux Language of Light

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Amerlux Products Featured Throughout Historic Chain’s First International Location

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We selected Amerlux because they build quality products for the international market that meet the design, aesthetic and efficiency standards required in the U.S. that we strive to employ in places like Dubai.

International shoppers who visit Dubai’s newly unveiled three-story, 200,000 square foot Bloomingdales will not only discover some of the world’s most refined and posh merchandise, but they will see merchandise in a whole new light thanks to Amerlux Global Lighting Solutions, the leader in manufactured architectural grade energy-efficient lighting solutions. Amerlux was selected as the architectural lighting provider of choice for the newly opened global shopping hot spot.

“Overseas projects present a number of challenges for specifiers,” noted Doug Russell, principal with Lighting Workshop and the lead lighting designer for the Dubai Bloomindales’ project. “We selected Amerlux because they build quality products for the international market that meet the design, aesthetic and efficiency standards required in the U.S. that we strive to employ in places like Dubai.”

According to Russell, hundreds of Amerlux products – from track, accent, wall and ambient lighting – were incorporated into the nearly $75 million Bloomindales’ building, covering 75 to 80 percent of the first Bloomingdales’ location to be built outside the United States in the department store chain’s 138-year history.

Included in the overall store was approximately $1 million in Amerlux products, including the company’s Trough System, Evoke 2.9 International, Cylindrix Track Heads and Multiples, and Gruv Fluorescent product lines among others.

“Amerlux offers international lighting designers the highest standards of efficiency, design and compatibility where varied electrical standards, requirements and designs are just some of the challenges designers face overseas,” explained Amerlux President and CEO Chuck Campagna.

About Amerlux
Amerlux Global Lighting Solutions manufactures architectural grade energy efficient lighting solutions for the U.S. and international retail, supermarket, hospitality, commercial and outdoor lighting markets. Amerlux products utilize the latest in light source and electronic ballast technology that, when combined with the company’s core competency in luminaire and optic design, provides just the right light for the application with the least energy consumed. The Amerlux product range spans track, recessed downlights and multiples, pendants, linear fluorescent and specialty lighting systems. For more information, please visit http://www.amerlux.com or call (973) 882-5010.

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Rod Hughes
Oxford Communications
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