GameFly Links With AMI Meganet to Reach Gamers On The Go

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Digital out-of-home, interactive ad campaign captures target gaming audience with touchscreen Megatouch video games and AMI Jukeboxes found in bars and restaurants nationwide.

We know gamers love to play games no matter where they are, and with AMI's Meganet, we can now reach them in unexpected and engaging ways.

AMI Meganet, a joint venture of Merit Entertainment and AMI Entertainment, announced today that GameFly, the leading online video game rental service, has launched an interactive advertising campaign through AMI Meganet's digital out-of-home network.

In addition to viewing creative GameFly ads, avid gamers can now sign up for a free trial subscription to the video game service through more than 15,000 broadband-enabled Megatouch video games and video AMI Jukeboxes found in bars, restaurants and other social hotspots around the country.

"True gaming fans will find ways to play games wherever they are, whether it be at home or out with friends at their favorite bar," said Mike Nickerson, vice president of advertising for AMI Meganet. "We're thrilled that GameFly can use our engaging entertainment medium to appeal to players everywhere."

In December, GameFly introduced ads on Megatouch games through the AMI Meganet network. The complete launch begins this month with the addition of AMI jukeboxes. The national campaign will last through December 2009, Nickerson said.

"We know gamers love to play games no matter where they are, and with AMI's Meganet, we can now reach them in unexpected and engaging ways." said Sean Spector, GameFly's co-founder and senior vice president, business development and content. "We look forward to taking advantage of AMI Meganet's broad reach and interactive capabilities to introduce new customers to the #1 video game rental service in America."

AMI Meganet is a leader in digital out-of-home advertising, connecting national brands with hard-to-reach young adults through fun, interactive digital entertainment found in bars, taverns and other social places.

About AMI Meganet
With more than 15,000 broadband-connected touchscreen games and jukeboxes, AMI Meganet gives brands access to the largest network of its kind in the country. The company generates more than 1.14 billion gross impressions each year through more than 150 card, trivia and strategy touchscreen games, digital jukeboxes that give access to more than 500,000 genre-crossing songs, and networked big-screen HDTV's, playing hours of non-stop news and sports videos. For more information, visit http://www.amimeganet.com.

About GameFly
GameFly™ is the leading online video game rental service. With a choice of more than 6,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $15.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit http://www.gamefly.com.

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