Valentine's Day: A Venus Versus Mars Dilemma

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"Dearly beloved, I searched the world to find you the cheapest jewelry to show you how much I love you” No chance, it just doesn’t fly. Cupid may save some arrows but he’s totally going to miss her heart! The “giving precious jewelry for Valentine’s Day” deal is pretty much a Venus versus Mars dilemma. Venus wants something totally romantic and enduring while Mars wants to delight his love but save some green.

Pristine Hearts Diamond - The Only Diamond With A Visible Heart Inside

Pristine Hearts Diamond - The Only Diamond With A Visible Heart Inside

We have really studied how best to celebrate life and love with precious jewelry

One new jewelry brand claims they offer the best of both worlds for both Venus and Mars. The brand is Amoro (itself the combination of the Latin words for Love and Gold) and they have set themselves up to be “The World’s Most Romantic Jeweler”. Their claim to fame is twofold; their exclusive jewelry designs are packed with thoughtful and romantic features sure to delight the ladies which really ramp up the “sentimental” value of her gift. Amoro calls these their “Personal Pleasures” because many of these “secret bonuses” are only seen by the wearer. Amoro’s buyers are really industry savvy, controlling costs which combined with a lower overhead, e-commerce business model allows Amoro to price their fine jewelry gifts significantly less than that of famous jewelry brands.

Steve Crane, Amoro’s founder claims “Pleasing the lady with great jewelry is all about detail. Ladies value fine jewelry differently. It’s not only the precious aspect, but the tiny, often secret, details that wow her. These can really increase the sentimental value of your lady’s treasured jewelry". Crane goes on to explain “Presentation is so important too. That first impression she gets lasts a lifetime so Amoro makes sure that every gift, from the affordable to the fabulous, is perfectly presented in luxurious and romantic boxes. These are wrapped with satin bows and delivered with a hint of fragrance all designed to flip her heart when she first opens the box.

Crane goes on to say “We have really studied how best to celebrate life and love with precious jewelry and Amoro also has the sole distribution for what we believe is the world's most romantic diamond - the Pristine Hearts® cut. A round brilliant diamond that actually displays a perfect heart to the wearer when looking inside the stone. The ultimate Personal Pleasure for lovers of fine jewelry and of course a unique Valentines gift.”

Pristine Hearts® is a registered trademark of Lakhi Group. Pristine Hearts® Diamonds by Lakhi Group are exclusively available at

About Amoro
Amoro crafts fabulously affordable fine jewelry in precious metals and a variety of gemstones including the Amoro Eternity Cut® Diamond and the unique Pristine Hearts® Diamond.
Each Amoro creation combines special features to increase its comfort, security and value in exquisitely made, modern interpretations of timeless and classic jewelry designs. Amoro uses only precious stones that, from their experience, deliver the most beauty for the price. This exclusive combination of practical features, design excellence and fine craftsmanship at affordable prices is unique to Amoro and adds up to the best value for money in exclusive precious jewelry.

Amoro derived its name from a combination of the Latin words for
Love and Gold. Representing the world’s most romantic jewelry, each creation is intricately designed to uphold Amoro’s tradition of fine craftsmanship ensuring that every Amoro design becomes a romantic
symbol of celebration at the very best value and price everyday. For more information and to view the complete collection of romantic jewelry, visit

Media Contact: Russell Ackner, Director, 1-877-772-6676; rackner(at)amoro(dot)com


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