AMOS Creates New Name and Brand for Axesson

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AMOS selected to create new name and brand identity for Axesson as the company moves to make health information exchange easy and efficient.

Axesson logo by AMOS

Axesson logo

AMOS, an advertising agency with expertise in design, marketing strategy and brand development, was appointed by Axesson to develop and deploy a new corporate name and brand identity. Axesson is a health information technology company, dedicated to helping health care organizations achieve electronic health information exchange.

Axesson selected AMOS to design and implement a distinctive brand identity and to deploy a brand program that would communicate their unique message and strengthen their brand in the minds of their customers. The project included development of the company name, logo, positioning statement, business system, brand guide and corporate brochure.    

“It has been a great opportunity to create and develop the new Axesson brand. Nothing is more exciting for an agency than to partner with a company in the beginning stages and create a brand that will meet the challenges of a highly competitive market such as Health Information Exchange. In working alongside the Axesson marketing team, we have focused on building a brand that speaks to the customer’s needs and delivers a clear message regarding the benefits and values of Axesson as they relate to customer satisfaction,” said AMOS Founder, Reg Amos.

AMOS will be responsible for the ongoing brand development and management. The agency will also collaborate with the Axesson team to design a website and create sales and marketing communications tools.

About Axesson
Health Information Technology has gaps—places where leading tools should work in unison, but don’t. That’s why Axesson offers Gap Technology ™, a family of solutions for Providers, Hospitals and Health Information Exchange Organizations. These solutions empower interoperability, eliminate gaps, and make the software you already use work even better. Here at Axesson, we do more than just think outside the box. We create outside it, too: with over a decade of clinical connectivity experience, our innovators and industry experts consistently push the technology envelope to give you better productivity and a more satisfying experience. We give you the framework to work seamlessly; you get a powerful, connected reality. Learn more at

About AMOS
AMOS is a full service advertising agency with expertise in design, marketing strategy and brand development. Located in San Jose, CA, AMOS serves clients that range from start-ups to Fortune 500 companies, addressing both B2B and B2C markets by integrating high-impact design with highly-relevant content.

For more information, please call 408.451.9085 ext. 4510 or visit View our work at


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Annie Headley
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