Working with AMOS on the renaming and branding of Capella, our foreign exchange derivative accounting software, was a pleasure. AMOS is creative, responsive, and results oriented. Hedge Trackers is very pleased with the results.
San Jose, CA (PRWEB) December 14, 2011
AMOS, an advertising agency with expertise in design, marketing strategy and brand development, was appointed by Hedge Trackers, LLC to develop and deploy a new name and logo identity for their software solution. Hedge Trackers offers unparalleled derivative accounting capabilities, based on more than a decade of experience, and more than 250 successful implementations serving Fortune 1000 companies and financial institutions.
Hedge Trackers selected AMOS as their branding partner to design and implement a distinctive logo identity for Capella Foreign Currency – a user-friendly and feature-rich software solution that corporations can use to manage their foreign currency hedge program. The project included the development of the software product’s name, logo, user interface icons and login page.
“Working with AMOS on the renaming and branding of Capella, our foreign exchange derivative accounting software, was a pleasure. AMOS is creative, responsive, and results oriented. Hedge Trackers is very pleased with the results,” said Hedge Trackers COO, Rebecca Owens.
“It is always exciting when our agency can assist a client in creating a new product brand that will assist in the client’s success. Creating the Capella brand was a great opportunity for us. We appreciate being able to work with clients like Hedge Trackers who are leaders in their industry,” said AMOS Founder, Reg Amos.
In addition to developing the Capella Foreign Currency brand, the agency has collaborated in recent years with Hedge Trackers to design a new website and create various sales and marketing communications tools.
About Hedge Trackers
Hedge Trackers, LLC is a derivative accounting advisory that specializes in FAS 133 (ASC 815) accounting solutions and offers consulting, outsourced derivatives accounting, training, and software applications to meet clients’ risk management needs. The firm partners with clients to confront the ever-growing challenges of accounting for foreign currency, commodity and interest-rate hedges. For more information, visit http://www.hedgetrackers.com.
AMOS is a full service advertising agency with expertise in design, marketing strategy and brand development. Located in San Jose, CA, AMOS serves clients that range from start-ups to Fortune 500 companies, addressing both B2B and B2C markets by integrating high-impact design with highly relevant content.