Romney Leads Among Likely Voters in the South, Midwest and West; Obama Ahead in Northeast, According to New American Pulse™ Analysis

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3,751 respondents participated in the 2nd May American Pulse conducted 5/21-5/29/2012, utilizing BIGinsight™ and reInvention survey panels. The latest analysis looks at Likely Voters in different census regions and shows that Romney is ahead in the South, Midwest and West while Obama holds on to the Northeast. Further, the economy is the top issue affecting voters in all regions.

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Analysis Profiles Likely Voters by Census Regions

Mitt Romney maintains a lead over President Obama among Likely Voters in the most recent American Pulse™ Survey (May-12, N=3751). If the election were held today, 43.4% of Americans who are somewhat/very likely to vote in the 2012 Presidential Election say they would vote for the Republican, versus 41.2% for the incumbent. Romney appears to have the strongest Likely Voter base in the southern states, with a sizable advantage over Obama. He is also up by two percentage points in the Midwest and ahead slightly in the West. President Obama is the popular choice among Likely Voters in the Northeast.

"Given the following choice, who would you vote for?" (Likely Voters)    

Barack Obama: 48.9%
Mitt Romney: 34.6%
Neither/Undecided: 16.6%

Barack Obama: 40.4%
Mitt Romney: 42.6%
Neither/Undecided: 17.0%

Barack Obama: 37.5%
Mitt Romney: 48.2%
Neither/Undecided: 14.2%

Barack Obama: 42.2%
Mitt Romney: 43.3%
Neither/Undecided: 14.5%

Source: American Pulse™ Survey, MAY-12

For full complimentary report:

It appears current momentum bodes well for Romney; a majority of Likely Voters in the South (57.1%) and the West (55.9%) are somewhat/very excited about heading to the polls come November. Likely Voters in the Midwest (53.6%) and the Northeast (50.9%) follow.

Likely Voters in the South (56.5%) are also more inclined to somewhat/strongly disagree that President Obama deserves reelection and a majority of those in both the Midwest (53.7%) and West (50.4%) say the same. On the other hand, those living in the Northeast (45.0%) are more likely to somewhat/strongly agree that he does deserve another four years (compared to 39.8% who disagree).

Other key findings among Likely Voters:

  • Economy is the issue that will have the most impact in 2012 on Likely Voters across all census regions: Northeast (39.4%), Midwest (35.9%), South (38.1%), West (32.9%).
  • Just under half (49.3%) of Likely Northeast Voters believe the economy is heading in the wrong direction. A majority of those in the Midwest (57.9%), South (58.9%) and West (55.4%) agree.
  • Whether they support it or not, gay marriage is somewhat/very likely to influence votes: Northeast (39.9%), Midwest (44.6%), South (45.2%), West (49.9%).

For more insights on how Americans feel about the economy, personal finances and political issues, download the American Pulse™ Android Tablet App, install the Apple Web App or access the online InsightCenter™, recently updated with the latest survey data and access to the Likely Voters segment.

American Pulse™
The American Pulse™ Survey is collected online twice a month covering topics such as politics, pop culture and the economy. 3,751 respondents participated in the 2nd May American Pulse conducted 5/21-5/29/2012. Margin of error is 1.6%.

reInvention LLC
reInvention LLC provides global sampling and data collection services. Driven by a passion for making it incredibly easy to survey audiences anywhere in the world, reInvention delivers high-quality responses and superior results. OneOpinion, reInvention’s respondent panel, is a next generation survey taking platform that encourages survey participation through sophisticated technology, honest communications, and respectful compensation. reInvention was founded by Hugh Davis and Keith Price and is headquartered in Westport, CT.


Chrissy Wissinger, Senior Manager, Communications
Dianne Kremer, Senior Analyst

reInvention LLC
Jim Nikolis

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