Amscreen, Europe’s largest digital media owner, has today announced the rollout of their digital advertising screens in Switzerland.

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Following installations in Poland and Germany in recent months, the leading digital signage provider has now successfully expanded into the Swiss market with the installation of screens in 59 BP sites across the country.

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The arrival of the Amscreen network in Switzerland will see its reach increase to over 50 million adults every fortnight, with roll out also set to take place in neighbouring Austria later this year.

Amscreen's made to measure offering provides a new level of transparency and insight for the Swiss market thanks to their unique access to EPOS transaction data by site as well as the ability to sell space both by location and by time of day and week.

The network across all sites utilises Amscreen’s unique ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.

Amscreen will be working together with Swiss media partner The Goldbach Group who will be selling space on the network.

Alexander Duphorn, CEO Goldbach Media Switzerland "We are very pleased to be partnering with Amscreen on Switzerland’s first forecourt digital screen network. Both Amscreen and Goldbach Media pride ourselves on being pioneers in these areas. For almost ten years, Goldbach Media has developed and shaped the Swiss DOOH sector – this partnership means we’re combining our own experience with Amscreen’s unrivalled expertise and technological know-how offering our clients unique insight and experience that will help deliver more effective campaigns across this national digital screen network

Amscreen CEO Simon Sugar said “During the course of the past five years, we have proven that we deliver a both simple and effective advertising solution, and it gives me great pleasure to see this expand into yet another country. With the Swiss rollout complete, we are further increasing our network reach and look forward to expanding further in the near future.”

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