NORWOOD, Mass. (PRWEB) September 8, 2008
The company will have a range of demonstrations at its stand (Hall 4, Stand 159) that represent industry-leading innovations driving emerging applications in automotive, industrial, medical and consumer markets. The demonstrations will also highlight ADI's converter and embedded/convergent processing and DSP technology.
ADI has twice the global converter market share of its next closest competitor. More designers turn to Analog Devices than any other supplier for the high-performance conversion technology required to bridge the analog and digital worlds. The new converter offerings unveiled at electronica 2008 will further extend the company's technology leadership position. ADI will also display new online simulation and evaluation tools.
Embedded Processing/DSP Technology
ADI will show how its EZ-KIT Lite evaluation kits can help developers quickly and cost-effectively get their end products based on Blackfin and SHARC processors to market via a USB, PC-hosted tool set.
In addition to the converter and embedded/convergent processing and DSP technology demonstrations described above, ADI will focus respectively on emerging applications in automotive, industrial, medical and consumer markets:
For automotive, ADI will be demonstrating the capabilities of its iMEMS® inertial sensor technology for applications including rollover detection systems and electronic stability control systems. It will also be showing a lithium ion battery monitor for hybrid electric vehicles, and an in-car software defined radio demonstration based on the Blackfin processor.
ADI's industrial demonstrations will include the latest developments in vibration and motion sensing for process control and monitoring applications, IP surveillance camera control/processing, and robotics control by its Blackfin processor, including a robotic arm and a mobile hexapod "spider" robot. The company will also show a multi-channel industrial process control evaluation system for applications such as PLC/DCS and transmitter designs, which uses ADI isolation technology, processors and power management products, allowing customers to evaluate the entire signal chain. Demonstrations of the company's newest iSensor intelligent sensor products will also be shown in the booth.
For medical, ADI will focus on an ultrasound demonstration, an area where designers must meet varied demands, balancing image quality and portable power efficiency. The company will demonstrate its new eight-channel (octal) receivers (Rx) on a single chip. Each channel is comprised of a low-noise amplifier (LNA), a variable gain amplifier (VGA), an anti-aliasing filter (AAF) and a 12-bit analog-to-digital converter (ADC).
Pat O'Doherty, healthcare segment director at ADI, will also be speaking at the Medical Electronics forum on Wednesday, November 11th (13:00 hrs, Hall A2) about the role of analog semiconductors in next-generation health care equipment.
For consumer, ADI will show the Xsens Moven motion capture suit, designed to help reduce post processing in virtual character generation in the video game, film, and television industries. The Moven suit uses two Analog Devices' iMEMS accelerometers, three iMEMS gyroscopes, and a Blackfin processor that measure 6 degrees of freedom in each of the suit's 16 embedded inertial motion trackers, which allows position and velocity calculations 1000 times per second.
Christoph Wagner, MEMS field applications engineer at ADI, will also be participating in the panel discussion "MEMS in Automotive" on Wednesday, November 11th (12:00 to 13:00 hrs, Hall A2) moderated by Jérémie Bouchard and Maren Wicht.
These technology showcases will be complemented by in-booth interactive presentations, and a strong presence in the electronica 2008 show conference program (medical and MEMS, as outlined above).
ADI executives will be available for press interviews – in person at the show, and by telephone for any journalists not attending.
iMEMS, Blackfin, SHARC, EZ-KIT Lite are registered trademarks of Analog Devices, Inc. All other trademarks are the property of their respective owners.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices' common stock is listed on the New York Stock Exchange under the ticker "ADI" and is included in the S&P 500 Index. http://www.analog.com.