In its 40th Year, Ancra Takes Advantage of the Economic Environment to Expand and Set New Safety and Pricing Standards for the Industry

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Company Leverages Its Superior Size, Influence and Buying Power to Help Its Customers When They Need It Most.

We're expanding our existing business and picking up new business because we have more to offer and in the weakened economy, we have become the logical choice for large customers looking for the broadest product offering and the convenience and savings associated with one-stop shopping.

During a press conference at the 2009 Mid-America Trucking Show, Ancra International, the leader in load securement innovation, discussed its vision and how it plans to harness the momentum of its recent acquisition to positively impact the marketplace.

"The results and feedback surrounding our October 2008 purchase of S-line Cargo Control and Safety Products have been nothing short of exceptional," said Ralph Abato, director of sales and marketing for Ancra. "We're already using our stature as the largest load securement and cargo restraint company in North America to help our customers in this challenging economy."

Abato indicated that Ancra has expanded its retail offerings by a factor of more than 25 percent. "New product depth represents important new sources of revenue for our distributors," said Abato. "A broader range of products means greater customer choice and our 2009 catalog features over 100 new part numbers."

New products such as the Second Deck Pallet Deck and the Captive Track System are now available to Ancra distributors, representing one of the largest distribution networks in the nation and enhanced services such as complete metal fabrication, including custom welding, press break and stamping are also now being utilized by customers.

"The entire industry will benefit from competitive pricing that can now be achieved through our increased buying strength," said Abato. "To draw attention to this advantage, Ancra recently introduced a deeply discounted version of our most popular 4-inch by 30-foot winch strap with a flat hook. The commemorative strap, featuring both Ancra and S-Line logos, immediately benefited the marketplace by causing competitive strap pricing to fall almost overnight."

Abato went on to explain that the acquisition has also allowed Ancra to close a number of large deals and that it is in the process of negotiating significant new contracts. "It's a simple formula," Abato said. "We're expanding our existing business and picking up new business because we have more to offer and in the weakened economy, we have become the logical choice for large customers looking for the broadest product offering and the convenience and savings associated with one-stop shopping."

Ancra is also using its greater visibility to lead the industry toward higher levels of safety, becoming the first member of the Web, Sling and Tie Down Association to gain accreditation by the Automotive Manufacturers Compliance Agency (AMECA). AMECA accreditation officially certifies Ancra to test synthetic webbing cargo securement devices (tiedowns) to USDOT FMCSA 49CFR393.104(e)(3) test requirements. "Only technically proficient, professional laboratories that maintain an auditable record keeping system, have a test equipment calibration program and have demonstrated the ability to test every aspect to the relevant safety standard are granted AMECA accreditation," said Abato. "Ancra has made a significant commitment to the industry and has clearly demonstrated that it has the equipment, personnel and appropriate qualifications to produce the accurate, repeatable and technically valid test data needed to meet the rigorous requirements of the AMECA accreditation process," he added.

"We all share the responsibility of making our industry the safest it can be and although we are currently the only player with AMECA accreditation, we hope to lead others who manufacture webbing and cargo securement devices to obtain accreditation through our example," said Abato. In celebration of Ancra's 40th anniversary, Abato also announced the kickoff of a nationwide promotion, being held in conjunction with HT Motorsports as a part of their participation in the NASCAR Camping World Truck Series. Abato explained that the promotion will officially begin at the Mid-America Trucking Show on Thursday, March 19, 2009, and will include drawings for free race tickets. OEMs, fleets and distributors will all have an opportunity to participate in the promotion.

"With the acquisition, the AMECA accreditation and our 40th anniversary, people are saying we're on a roll," said Abato. "But as Ancra commemorates its 40th year in business, we're celebrating our recent accomplishments as much as our rich history of innovation.We've become North America's largest by creating more innovative products, building a wider distribution network, offering better programs and services and by becoming the first and only web, sling and tie down manufacturer to achieve accreditation from AMECA."

"As we embark on our next 40 years, we'll stay focused on helping our customers do business better, easier, faster, at a lower cost and with less human resources, because in the final analysis, it's not just about people controlling cargo, it's about people keeping that cargo and their businesses rolling forward," concluded Abato. Ancra International, headquartered in Hawthorne, CA, is a world-class designer and manufacturer of restraint-related components and assemblies serving the commercial vehicle market and other industries. Its heritage as a product innovator is underscored by the fact that Ancra holds 71 domestic and foreign patents and 51 product trademarks. Each product is made from only the finest materials with attention given to every engineering detail. All component parts and materials are selected for performance and durability to offer customers the most cost-effective and reliable solutions for their needs.

In 1996, Ancra was acquired by The Heico Companies. Heico Companies have aggregate sales of more than $2.5 billion and an exceptional resource of professional services.


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