New Andersonville Chicago Online Guide: Independent, Fast, Fun Resource for 2008 Holidays

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Just launched, Andersonvillechicago.com - the insider's guide to shopping, restaurants and events in the city's most festive neighborhood over the holidays.

Andersonvillechicago.com - eat, shop, play

The streets are filled with people entertaining their parents, friends, dates - it starts getting glowy in early November and lasts all the way through New Year's.

Local marketing and advertising firm Build Buyer has launched http://www.andersonvillechicago.com just in time for this historic neighborhood's busiest commercial season. The site is half insider's guide and half updated catalog culled from the best of the many independent storefront businesses in and around north Clark Street.

"Andersonville is the Chicago neighborhood to visit for the holidays," says Build Buyer's owner JB Vanover. "The streets are filled with people entertaining their parents, friends, dates - it starts getting glowy in early November and lasts all the way through New Year's."

What makes this guide different? Independence, Vanover says. "We're local, and we support local, independent business. I'm continuously amazed at the breadth of creativity and quality local business owners display in these storefronts."

Andersonvillechicago.com can be used as an edited guide to find restaurants, shopping and events for a visit to the neighborhood. Additionally, the site provides an continuously updated, searchable catalog of the best from local Andersonville shops.

"I think most people like to get a little scouting report before they hit the streets for their holiday shopping," Vanover says. "That's what andersonvillechicago.com does, gives shoppers quick tools and good ideas."

The best of Andersonville catalog will be constantly updated with gift ideas for the holiday shopper. It will be easy to search and direct email inquiries about individual products.

The site also features a 'What do in Andersonville with My...' section. "Obviously if you are out with your parents you want a different experience than when you are out with your friends or a date," says Vanover. So the site provides recommendations for visiting Andersonville in a variety of circumstances.

"We're also offering personal itineraries to site visitors, just email us your visit parameters - whether it is with your crazy uncle, hyper kids, a romantic interest - and we'll send you back suggestions to make the visit as fun and engaging as possible."

Finally, Vanover emphasizes that andersonvillechicago.com is an independent, cooperative enterprise. "What got me thinking about creating the site was the prospect of Christmas shopping in big box stores. I wasn't looking forward to schlepping around another big box, buying boxes to hand to people. In Andersonville you can get an incredible variety of quality, unique items from independently owned businesses."

Eschew the malls and the chains - visit AndersonvilleChicago.com - and discover unique, independent restaurants, shops and events to enjoy during the holidays.

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