This is a very important course for the program and there will be a joint effort to ensure we provide the students with cutting edge skills...
Trumbull, CT (PRWEB) June 05, 2013
Professor Blum began teaching as an Adjunct Professor of Marketing for the University of Connecticut’s School of Business about one year ago and has embraced the new challenge. Initially, Blum had taught at the Hartford Campus but will expand his geography to lower Fairfield County.
When asked about how he plans on framing the course, Blum stated “I will be working very closely with the current staff. This is a very important course for the program and there will be a joint effort to ensure we provide the students with cutting edge skills necessary to develop successful future market researchers.” Professor Blum also indicated that his class will utilize a combination of textbook concepts along with real-world applications specifically pulling from his time with Millward Brown.
In addition to his teaching career, Andrew Blum is a marketer and independent consultant, living in Trumbull, CT. He has 15 years of experience in consumer research and marketing strategy. Blum can be contacted through his LinkedIn Profile or through his website listed below for further information.