San Francisco, CA (PRWEB) May 4, 2009
Aniboom brought on Neville Brody's innovative graphic design firm Research Studios, to develop a new language for the animation content portal, one which incorporates the "movement of animation". This new language represents what were identified as the core characteristics and personality of Aniboom's brand value.
The New Brand:
Several significant changes have been made including the addition of a portfolio display, better video viewing experiences for creator animations and the more prominent featuring of career furthering opportunities such as competitions with international leading brand name companies. The new creator portfolio display feature, in which animators can present their work to the community, is just one example of how Aniboom fulfills its promise to assist independent animators in gaining animation industry exposure.
Aniboom Creative Director Idit Frankel described the re-branding process as a challenge to: "combine Aniboom's need for a professional platform - for creators as well as potential clients and still serve as an entertainment platform for viewers who seek amazing animation... Research Studio's deliveries stand out as the most cutting edge and yet as approachable as you can get."
"Aniboom is for us potentially the best online site for the animation industry, allowing us a unique opportunity to help deliver new and flexible tools for a major and highly dynamic creative web community," says Neville Brody. "Coupled with the dual-track intention of delivering new discoveries in terms of creators and creations to a multi-platform distribution industry, we have fashioned a channel with subtle levels of changeability, allowing Aniboom to speak authentically to different types of market, from young creative's to company directors and media buyers."
"The new font we have produced for Aniboom is intentionally both flamboyant and functional, fun and industrial, which for us reflects the inner dynamic at the core of Aniboom. The general look and feel is at times modern Swiss and playfully anarchic. Rules are being created and then being broken, enabling the site and the brand to adapt to a rapidly-changing culture and allowing new components to be added when needed, keeping this young brand in tune with the moving trends and technologies of today's animation world."
Aniboom's international animation community comprises of over 7,000 animators from 72 countries around the globe. The independent content library, the largest in existence, features over 12,000 animated shorts, produced in a variety of mediums, including 3D, traditional 2D, Flash and stop motion among others.
Aniboom is the premier virtual animation studio that partners with untapped talent around the world to create, produce and distribute compelling high quality animation brands. By leveraging the web to identify the best global talent, Aniboom cultivates animated content intended for commercial applications in TV, Advertising, Digital Gaming, Web and Mobile Content industries worldwide.
At Aniboom.com, a vibrant community of world class animators and animation enthusiasts create, share, watch and rate an increasingly growing library of original independent cartoons and animations that crosses multiple genres and interests. To decrease potential risks for media distributors, this unique community - along with Aniboom's network of web and mobile distribution partners - serves as a testing ground by supplying rankings, comments and viewership metrics which enable Aniboom to offer content with extreme validation and high audience approval ratings. With investors such as Draper Fisher Jurvetson, DFJ Tamir Fishman Ventures, and Evergreen Venture Partners, experienced entertainment and new media executives, and a global community of professional animators, Aniboom's unique virtual studio model sets a new standard on how animated content is created, validated and commercialized. Aniboom is based in Israel with its U.S. headquarters in San Francisco.