PETCO Unleashes New Television Campaign

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New network and cable spots stress PETCO’s natural food products and grooming services.

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Our goal was to keep the campaign fun and all about the pets.

PETCO Animal Supplies Inc. unveils a new television campaign created by M&C Saatchi Los Angeles this week. The humorous television commercials are now running nationally on network and cable outlets.

What A Drag” focuses on PETCO’s leadership in the natural pet food category. The creative highlights the benefits of natural pet food and the large selection available at PETCO.

Reflection-Grooming” showcases PETCO’s pet grooming services and “Reflection Apparel” highlights the stylish pet fashions available exclusively at PETCO.

The spots utilize the overarching messaging theme ''PETCO: Where the Pets Go,'' which is visually enhanced by an animated dog door.

''These engaging television commercials differentiate PETCO from our competitors while stressing our superior product and service offerings,'' said David Bolen, PETCO Executive Vice President and Chief Merchandising Officer.

''In this highly cluttered marketplace, we wanted a brutally simple creative approach that would stand out,'' explained Huw Griffith, Chief Executive Officer, M&C Saatchi North America. “Our goal was to keep the campaign fun and all about the pets.”

To find a PETCO near you, visit http://www.petco.com. To get the latest news on anything and everything PETCO – from updates about the company to incredible acts of animal kindness, visit the company’s blog at http://www.petconews.com.

About PETCO
PETCO is a privately held specialty retailer that provides products, services and advice that make it easy for customers to be great pet parents. The company operates nearly 900 stores in 49 states and the District of Columbia, as well as a leading pet products and information destination at http://www.petco.com. The nonprofit organization, The PETCO Foundation, has raised more than $34 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, the company works with and supports more than 4,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

About M&C Saatchi
M&C Saatchi was launched in 1995 and has since grown to become one of the largest independent agency networks in the world. Maurice and Charles Saatchi founded the agency following the split from Saatchi & Saatchi, which they had originally set-up in 1970. M&C Saatchi is completely independent and has no relationship with Saatchi & Saatchi. M&C Saatchi North America works with prestigious local clients such as PETCO, The J. Paul Getty Trust, Beverly Hills Conference & Visitors Bureau City National Bank, and A.I.G. FP and has developed iconic campaigns for clients including Ketel One, Crystal Cruises, Tourism Australia and San Diego Zoo.

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