New Website Features Allow Easier Customization of Fine Jewelry

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Anjolee recently announced several new features to their website These new additions continually improve the online jewelry ordering process.

Classic Four Prong Tennis Bracelet Style No.: B369

Anjolee recently announced several new features to their website These new site functions improve the customization of all fine jewelry products offered including the largest collection of tennis bracelets, diamond earrings, wedding and bridal rings and necklaces. Each jewelry design has many choices for the customer such as selecting the desired metal type, diamond quality, carat size and length or size.

In an effort to make ordering fine jewelry online easier, Anjolee’s new website features include a detailed product page for every item, where customers can use seven different buttons to assist in their selections. These buttons contain an exceptional function including the ability to view the product in yellow gold and white gold, zoom in for higher resolution, 3D/rotating view, HD Image with downloadable specifications and an audio commentary explaining the product specifications in more detail. Additionally, the 3D view will contain a close up of the setting (prong, bezel, half bezel, channel or illusion) from various angles, which can demonstrate how the light will come through the diamonds on any diamond tennis bracelet design, for example. The image will rotate around to show the front back and side views of any jewelry style.

After an inspection of the jewelry design is complete, customers can then scroll down the page to follow steps to complete the customization of the fine jewelry item. There are four steps for customizing most diamond products including the Diamond Tennis Bracelets collection and five steps when there are gemstones to choose, in addition to diamonds. The customization process: Step 1 is for the metal type options; step 2 is for selecting the total carat weight; step 3 contains six choices for diamond qualities including the ability to add an IGI third party diamond certificate; step 4 is the length. After each selection is made, the price will display and update as customers modify each of the steps. A product configuration summary will be displayed at the bottom of each page so a final review can be completed before clicking to finalize the order.

This instant pricing structure combined with the ability to see each jewelry design in better detail offer an innovative shopping experience that is unique to Anjolee. For more information about this ground-breaking system, visit the website today.


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Marilyn Deschamps
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