Anthony Casimano of MDM Unveils New Direct Mail Response Arena With PURL's

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Anthony Casimano, direct mail expert has created a new online platform to assist direct marketers in increasing response. His natural instinct for what consumers want, combined with his millions of dollars in testing is the perfect combination for success in direct mail.

As noted by Direct Marketing Expert Anthony Casimano a PURL can:

The Personalized URL (PURL) is a very powerful Direct Marketing tool. Used in conjunction with Variable Printing Data, PURLs can help one surpass their most ambitious marketing goals. A PURL is really just a simple, personalized website. By adding a PURL (such as to a Direct Mail piece, one can create an incomparable cross marketing campaign. "As noted by Direct Marketing Expert Anthony Casimano a PURL can:"

  • Increase response rates by as much as 400%
  • Reduce cost per lead by 50%
  • Secure invaluable information about each customer
  • Convert prospects into loyal customers
  • Enhance Customer Relationship Management (CRM)
  • Equip sales forces with highly qualified leads
  • Track and measure campaign responses in real-time

Additionally, recent industry studies reveal that nearly half of direct mail recipients prefer to respond online. In fact, one quarter of recipients will only respond on line. Anthony Casimano's Metro Data & Mailing can help capture these valuable leads by creating a PURL to reinforce every direct mail piece created through Variable Data Printing.

Considering their widespread reach, PURLs are certainly one of the most cost effective means to increase response rates. In fact, they can easily fit into virtually any marketing budget at just a few cents apiece. Metro Data & Mailing helps create hundreds or thousands of customized PURLs in record time utilizing a customer database or mailing list.

PURLs also help propel marketing efforts to the next level. Companies can secure information not available through conventional campaigns with a single, general web site link. And this information can be used to determine the effectiveness of marketing campaigns, learn more about customers, provide sales forces with hot leads and grow business.

Two Great Resources for PURL's are:

These systems are far more sophisticated than other software out there, fully customizable, and far less expensive as they are the creators, not distributors.


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Anthony Casimano
Metro Data & Mailing
631-581-6100 ext. 2202
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