Global Anti-Counterfeit Packaging Market to Reach US$82.2 Billion by 2015, According to New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global report on Anti-Counterfeit Packaging market. Global Anti-Counterfeit Packaging market is projected to reach about US$82.2 billion by the year 2015. Growth in the market is especially driven by factors such as various proactive strategies taken by organizations to prevent brand damage and revenue loss, rising emphasis on preservation of food and drug efficacy, speed and agility in new product innovation, and growing consumer awareness about the risk of counterfeiting.

Anti-Counterfeit Packaging: A Global Strategic Business Report

Counterfeiting causes detrimental health concerns for consumers, safety concerns for law enforcement agencies, and financial concerns for businesses worldwide. In particular, food and pharmaceutical industries are the most vulnerable to the increasingly sophisticated operations of counterfeiters. Due to widespread product counterfeit issues, branded food and drug companies suffer substantial losses each year. Today, troubled economies and companies look to anti-counterfeit technologies as potential saviors.

With the security threat graph spiking a tad too rapidly for manufacturer’s comfort, demand for anti-counterfeit products and services is experiencing a steady rise. Embracing anti-counterfeit technologies such as holograms, tamper-evident closures, taggants & markings and RFID labels will be an effective solution against counterfeit goods. Several anti-counterfeit solutions providers are offering high level of security and flexibility in cost-effective and easy-to-use format to suit the requirements and budgets of all entities. Also, legislators have been playing an active role in formulating laws and regulations. One such example is US legislation and Federal FDA guidelines related to incorporation of anti-counterfeit tools into the packaging of US prescription-based medicines.

While the continued difficult economic scenario is a factor to consider, the industry trends bear out an optimistic assessment, as fundamental market drivers for anti-counterfeit technologies remain strong. Government regulations necessitating the need for anti-counterfeit technologies are the silver lining from the downturn in the global economy. The present recessionary climate also makes sense to invest in anti-counterfeit packaging to gain back the lost sales from the counterfeiters.

As stated in the new market research report, North America and Europe collectively account for a major share of the global Anti-Counterfeit Packaging market. Having realized the need to protect brand integrity and increase sales, brand owners are willing to spend more on anti-counterfeit solutions and the trend is prompting suppliers to offer innovative products that help stretch the inclination further. With the counterfeit threats becoming more complex and sophisticated, there is a growing need for multi-layered approach to counterfeiting for enhanced drug security. Today, printers should be able to offer both covert and overt anti-counterfeit solutions, such as holograms, color-shifting inks, taggants, watermarks, and frangible stock. Track & trace technologies such as 2D barcoding, RFID, which keeps a track of product along the supply chain via package markings, could also be used as a shield against counterfeiting.

Key players in this marketplace include Alien Technology, Avery Dennison RFID, Bilcare Research, Datamax Corporation, Data Systems International Inc, Digimarc Corporation, Domino Printing Sciences Plc, Holostik India Limited, Impinj Inc, InkSure Technologies Inc, Intermec Inc, NovaVision Inc, OpSec Security Group PLC, Pacific Holographics, SATO America Inc, Shiner International Inc, and Sun Chemical Corporation, among others.

The report titled “Anti-Counterfeit Packaging: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The report offers latent demand estimates and projections for world Anti-Counterfeit Packaging market in dollar sales for the following regional markets: North America, Europe, Asia-Pacific, and Rest of World. Technology types analyzed in the report include Authentication, and Track and Trace Markets. End-use sectors covered include Pharmaceuticals and Food Products.

For more details about this market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
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