AOL Sports' FanHouse Launches Fan Shop Site Powered By Dreams Inc. : Sports Memorabilia Pioneer To Provide E-Commerce Syndication Across FanHouse

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AOL Sports’ FanHouse and Dreams, Inc. (AMEX:DRJ) have launched the FanHouse Fan Shop, http://shop.fanhouse.com, an online store featuring apparel, collectibles and authentic autographed memorabilia directly on FanHouse, http://fanhouse.com, AOL Sports’ blog site. Dreams, Inc., the vertically integrated leader in the licensed sports products industry, is providing the largest online selection of items from NFL, MLB, NCAA, NBA, NHL, NASCAR and every other professional sport to FanHouse consumers. AOL Sports, http://sports.aol.com, is a leading sports site, with more than 10.4 million monthly unique visitors, according to the October 2008 comScore Media Metrix Report.

We are excited to work with Dreams to offer our customers an opportunity to buy sports memorabilia and other licensed sports products directly through FanHouse

"We are thrilled to be working with AOL Sports to create its e-commerce platform for FanHouse. Our cutting-edge technology, tremendous inventory, excellent track record and extraordinary relationships in the sports world provide an invaluable resource for FanHouse users," said Kevin Bates, Dreams Retail President and FansEdge Founder. "Dreams continually refines its syndication model to add value for its clients and we are proud to be working with AOL to promote sports licensed products and memorabilia to their loyal customers. The deal with AOL validates our faith in the hard work and proprietary technology that we put to good use for our partners."

"We are excited to work with Dreams to offer our customers an opportunity to buy sports memorabilia and other licensed sports products directly through FanHouse," said Derrick Heggans, General Manager, AOL Sports. "This provides another level of content and community integration across our site and another way for our users to really connect with the sports and teams they are most passionate about."

The FanHouse Fan Shop, http://shop.fanhouse.com, features items available in hundreds of categories and various price ranges. Consumers can tap into the Dreams e-commerce content and customer service features which are the hallmarks of DRS and Dreams' flagship e-commerce site, http://www.fansedge.com.

In addition, live autograph sessions will soon be available on FanHouse, where visitors can order signed memorabilia and interact with their favorite sports stars and celebrities while viewing live-signings of their own items. This will mark the first time a major sports site has featured an integrated live-video signing of personalized memorabilia.

By partnering with Dreams on FanHouse, users will receive the benefits of Dreams payment options, delivery service, customer interaction, and access to a continuously growing supply of licensed and autographed memorabilia.

About AOL

AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ; http://www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward-looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company's business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumers' desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.

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David M. Greene
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