The customer is always right.
Norwalk, CT (PRWEB) January 11, 2007
One of the oldest axioms in business is, "The customer is always right." AP9 BusinessMax, a leading membership discount program offering members savings on everything from office supplies and services to professional development, knows that a whole lot more goes into making a customer happy. In fact, AP9 Business Max advises its members that one way to create lasting business relationships is through excellent customer service -- the lifeblood of many successful companies.
There's a six-letter acronym (also known as 6P's) that claims "Prior Proper Planning Prevents Poor Performance." This bald-faced statement was likely intended to remind people that a sound overall plan is the hallmark of any successful business. That said, AP BusinessMax reminds its members that the following tips can help turn well-executed customer service into big dollars down the road:
-- Be honest. It has been nearly a century and a half since Abraham Lincoln became the face of honesty and good intentions, but those same principles remain key factors in customer service today. The number one rule? Don't make promises to customers that you may not be able to keep. If the problem will take time to fix, level with the customer.
-- Don't play ping-pong with customer calls. A lot of customer service calls address already-existing problems. So the best way to get a customer really angry is to bat him around from one representative to another. Don't let that happen! Instead, instruct customer reps to fix the problem quickly and efficiently. Accountability is a huge factor in maintaining customer loyalty.
-- Be in the know. Good customer service reps are not only problem solvers; they should also be experts on the company -- its products, services and guarantees. When customers call up with questions and problems, they're counting on the fact that the reps are professionals. A good rep also knows how to get help on a potentially unfamiliar subject. Knowing company specifics also goes back to the first two tips -- honestly and accountability.
-- Let cooler heads prevail. The simple fact is that certain customers are just not nice! That's why it's critical to remember the age-old rule: "The customer is always right." Of course, this rule might have some potential loopholes, but still, there's no point in getting into a shouting match with a caller. It's better to focus on the eventual solution rather than the specific details of the problem. Even if a customer request is highly unreasonable, focus on lifetime customer value.
Having access to these handy customer service tips is just one aspect of what AP9 Business Max can provide. For all those little things that give a decided business edge, the name to remember is AP9 BusinessMax.
About AP9 Business Max
AP9 BusinessMax is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Norwalk, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at BusinessMax123.com. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as AP9 BusinessMax.