Apartment Living: Chicagoland Apartment Association, CBS2 Chicago Partner for Advocacy Campaign

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Chicagoland Apartment Association (CAA) partners with CBS2 Chicago for Apartment Living advocacy campaign.

Renting is becoming an excellent choice for many individuals. Our goal with the Apartment Living campaign is to educate individuals about why renting is a great option, and arm them with information to help them find a rental home suited to their needs.

Apartment Living is the new advocacy campaign announced by the Chicagoland Apartment Association (CAA) and CBS2 Chicago in preparation for the spring apartment rental season. The educational campaign features interviews with nine CAA members discussing different aspects of apartment living and what to look for in a rental apartment, from lifestyle and community amenities to leasing and property management considerations. Apartment Living will air weekly on CBS’s 11 a.m. news broadcast beginning in late February.

“With the continued uncertainty in the housing market, renting is becoming an excellent choice for more and more individuals,” said Greg Lozinak, president of the CAA and chief operating officer of Waterton Residential. “Our goal with the Apartment Living campaign is to educate those individuals about why renting is such a great option, and arm them with information that will help them find a rental home perfectly suited to their needs.”

According to Lozinak, one of the most important yet overlooked factors when choosing an apartment is the property management company. “Your apartment is your home, so you want to make sure you are dealing with a management company that will treat you fairly as a renter, provide great service, and follow through on its obligation to take care of the apartment and the building,” he said. “One of the easiest ways to check if you’re working with a reputable company is to look for the CAA logo, since our members adhere to the industry’s highest professional standards and practices.”

Other important topics that will be discussed during the nine-segment series include:

  •     Rent Right: Before heading out to search for an apartment, make sure you have an understanding of rental basics. Familiarize yourself with local fair housing laws and be prepared to provide a security deposit. Look into rental insurance that will protect your personal possessions, since landlords are only responsible for insuring against damages to the premises.
  •     A New Lease on Life: Ask for a written lease; it’s a contract between you and your landlord. It should clearly state your landlord’s obligations as well as yours. Read your lease thoroughly, understand all terms and keep a copy of anything you sign. Keep in mind that many property management companies and apartment communities offer some flexibility in the term of the lease and rates to help meet your needs and your budget.
  •     Know Your Neighbor: Even as a renter, you can find a home where you enjoy a real sense of community between you and your neighbors. Look for an apartment community where the management firm hosts social events and activities designed to help residents foster a neighborhood atmosphere. Many communities also use social media to connect residents with each other and the surrounding neighborhood.
  •     Go Green: Renters can continue their commitment to the environment by choosing a property management company that operates “green” and offers apartments and communities with eco-friendly features.
  •     Live Healthy: Today it’s easier than ever to find a rental apartment that will complement your health and fitness priorities. Look for an apartment community that offers amenities like fitness centers and outdoor spaces, and a smoke-free environment to contribute to your healthy lifestyle.
  •     Stand Out From The Crowd: Apartment living does not have to mean white walls and beige carpet. Whether it’s a building with distinctive architectural elements or an apartment with stylish contemporary finishes, find an apartment community that reflects your own personal taste and style.
  •     Reap Resident Rewards: From negotiating discounts with local retailers to offering concierge service 24 hours a day, many of today’s apartment communities make it a priority to offer a high level of convenience and service to their residents.

Chicagoland Apartment Association members featured in the Apartment Living campaign include: James Cunningham, executive vice president for Marquette Management, Inc.; Kellie DeVilbiss, president of Jupiter Communities, LLC; Dan Gladden, senior vice president for AMLI Residential Properties; Stuart Handler, CEO of TLC Management Co.; Greg Lozinak, chief operating officer of Waterton Residential, LLC; Mark Segal, president and CEO of The Habitat Company, LLC; Irini Boeder, regional marketing director for Lincoln Property Company; Diana Pittro, executive vice president for RMK Management; and Lori Postma, director of marketing for Reside Living, LLC.

To learn more about the Apartment Living advocacy campaign and view interviews with CAA members, visit http://caapts.org/apartment-living.aspx.
The Chicagoland Apartment Association represents multi-family rental housing owners and professionals in Metro Chicago who own or manage in total more than 125,000 rental units. The CAA is dedicated to providing education, legislation and informational support that will help its members operate their rental housing successfully and profitably.

Sarah Lyons, slyons(at)taylorjohnson(dot)com, (312) 267-4520
Emily Johnson, ejohnson(at)taylorjohnson(dot)com, (312) 267-4522


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